Editor’s note, May 2026: This article was first published in July 2023. We updated it in May 2026 to reflect current Spotlight VIP Club benefits and Spotlight...
All the loyalty insights from our expert team.
Cameron Barr
The Ultimate Guide to Bass Pro CLUB
Editor’s note, May 2026: This article was first published in January 2025. This update reflects the current Bass Pro Shops CLUB Card offer, including the welcome...
The power of partnerships in loyalty programs: three things every company should consider
No loyalty program is an island The best loyalty programs in the world extend value beyond the boundaries of a single brand. Partnerships are the mechanism through...
Rewarding the Regulars: A Review of The Coffee Club Rewards Program – The Club
The Coffee Club Rewards Program - The Club The Coffee Club was founded in Brisbane in 1989 and has since grown into one of Australia’s largest café chains. There...
Chipotle Strava Challenge Sparks Record-Breaking Fitness Rush
The Chipotle Strava Challenge has achieved an extraordinary milestone as participants logged over 9.25 million miles on designated segments - equivalent...
Loyalty Fraud: Morrisons takes a risk with paper join forms
Introduction Loyalty programs can be viewed as a type of ‘bank account’, where members accumulate stored value. With hundreds of billions of dollars of value held...
Do Loyalty Programs Work? Just ask Bilt Rewards
Cost of living pressures doesn’t mean a loyalty program cannot be valuable to members. Bilt Rewards offers a unique loyalty program that rewards members with...
How Loyalty Programs Can Grow Incremental Revenue
The global loyalty program market is valued at $180 billion in 2022 (estimate). The market is forecasted to grow at a CAGR of 5–6 percent to $179–191 billion...
Decoding Member Benefit Programs
I’m not sure if it was a coincidence or whether it is rewards season. But I received emails from my electricity, telco and insurance providers over the past 2...
What heights will the Rex Flyer loyalty program reach?
Founded in 2002, Rex Airlines has grown to become one of the largest regional airlines in Australia. The airline is known for its focus on safety, reliability, and...
The psychology behind loyalty programs – Part 2
Following on from my previous blog on “The psychology behind loyalty programs – Part 1", this blog reviews an additional five consumer psychology principals and...
Is it a reward to turn fifty?
The FiftyUp Club was created in 2013 to help those who are 50 and over gain access to discounts, special offers and information. The FiftyUp Club was built upon a...