Following on from my previous blog on “The psychology behind loyalty programs – Part 1", this blog reviews an additional five consumer psychology principals and...
All the loyalty insights from our expert team.
Articles
Life’s Chaos Loves a Good Roadmap: The True Customer Journey
Hardly a day goes by in the life of a marketer or loyalty program operator without discussing the customer journey. Ah… the customer journey —don’t you love the...
Is it a reward to turn fifty?
The FiftyUp Club was created in 2013 to help those who are 50 and over gain access to discounts, special offers and information. The FiftyUp Club was built upon a...
Loyalty points system – how to avoid limitations and complexity
Loyalty points systems have become increasingly prevalent, promising a myriad of benefits for both companies and customers. However, despite their popularity,...
Are Loyalty programs relevant in the metaverse
What is the metaverse The metaverse is believed to be the inevitable evolution of the internet – a true and immersive digital 3D virtual world which you have...
Starting a Successful Loyalty Program for Your Business
Begin with a simple Minimum Viable Product (MVP) to capture customer information, and gradually add complexity to deliver personalised content and rewards.
How games can boost your loyalty program
Effective loyalty programs leverage gamification and games As loyalty consultants, we know most modern and successful loyalty programs incorporate both...
Pitfall for Long-Running Loyalty Programs
loyaltypitfalls Loyalty programs have become an integral part of modern marketing strategies, allowing businesses to foster customer engagement and loyalty....
What are the benefits and challenges of loyalty programs?
Loyalty programs are about more than just points, miles, tiers, discounts and rewards. They involve ideas, processes, interactions and technologies working...
24 Incredible Loyalty Statistics
Statistics is an important practice which can help us gain a better understanding of humans and the world. It helps inform perspectives, predictions about the...
How important are sales staff for loyalty?
Every day I'm out and about making various purchases, including bags, shoes, food, and drinks. However, I've noticed a growing trend – and I'm not sure if it's...
The psychology behind loyalty programs – Part 1
One of the most fascinating aspects of loyalty is consumer psychology and how this is built into the design of loyalty programs. Feldman stated, ‘The real...