Begin with a simple Minimum Viable Product (MVP) to capture customer information, and gradually add complexity to deliver personalised content and rewards.
All the loyalty insights from our expert team.
Articles
How games can boost your loyalty program
Effective loyalty programs leverage gamification and games As loyalty consultants, we know most modern and successful loyalty programs incorporate both...
Pitfall for Long-Running Loyalty Programs
loyaltypitfalls Loyalty programs have become an integral part of modern marketing strategies, allowing businesses to foster customer engagement and loyalty....
What are the benefits and challenges of loyalty programs?
Loyalty programs are about more than just points, miles, tiers, discounts and rewards. They involve ideas, processes, interactions and technologies working...
24 Incredible Loyalty Statistics
Statistics is an important practice which can help us gain a better understanding of humans and the world. It helps inform perspectives, predictions about the...
How important are sales staff for loyalty?
Every day I'm out and about making various purchases, including bags, shoes, food, and drinks. However, I've noticed a growing trend – and I'm not sure if it's...
The psychology behind loyalty programs – Part 1
One of the most fascinating aspects of loyalty is consumer psychology and how this is built into the design of loyalty programs. Feldman stated, ‘The real...
Creating Effective Loyalty Programs: The Role of Loyalty Consultants
Building customer loyalty is a vital component of business strategy for most companies, especially major brands. One of the effective ways to foster customer...
Exploring Loyalty Program Best Practices through the “Pepsi Stuff” Controversy
I recently binge-watched the Netflix series "Pepsi, Where is My Jet?". A show that takes us back to the ’90s when Pepsi launched an ad campaign to promote a points...
Lucky Loyalty Effect
The Lucky Loyalty Effect is a cognitive bias that tells us that loyal customers believe that are more likely to win random promotions run by a program because they...
Is there anything loyalty programs can’t do?
The ultimate question As the leaders in loyalty consulting, we often throw this question out rhetorically. We ask it when we come across an interesting loyalty...
Want deeper member engagement? Implement surprise and delight initiatives into your loyalty program.
Customer delight is a powerful technique for driving deeper member engagement. Psychological studies suggest that when a customer’s expectations are met, they will be satisfied and when a customer’s expectations are exceeded, they will be slightly more satisfied, but when a customer is unexpectedly delighted (commonly referred to as ‘surprise and delight’ in the loyalty industry) their satisfaction levels will be substantial.