With the My Bath & Body Works Rewards program, members save an average of $100 annually, enjoying exclusive perks and earning free products. Yet, many shoppers...
All the loyalty insights from our expert team.
Eli Maynard
Navigating Loyalty Programs in Central America
Central America is a region rich in history, vibrant culture, and emerging economic potential. Spanning countries like (but not restricted to) Guatemala, Honduras,...
Loyalty Fraud: United Mileage Plus protects against status match fraud
Major loyalty programs which support status tiers often run status match campaigns, but these can inadvertently open the door to status match fraud. These...
Loyalty Program Trends: What’s Hot and What’s Not
The landscape of customer loyalty programs has evolved rapidly over the years. As such, for loyalty managers and employees responsible for looking after their...
Do Loyalty Programs Work? Just ask McDonalds
MyMcDonald's Rewards, launched by the global fast-food giant, stands out as a prime example of an effective loyalty program that is reshaping customer engagement....
The Most Unexpected Industries Benefiting From Loyalty Programs
Loyalty programs have long been a staple in industries like retail, airlines, and hospitality. However, they are increasingly making waves in surprising sectors,...
Loyalty Programs Gone Wrong: Cautionary Tales and Lessons Learned
Customer loyalty is a crucial factor in driving long-term success, particularly in this highly competitive environment. Companies across various industries invest...
How to Name Your Loyalty Program
A well-designed loyalty program fosters brand loyalty, drives repeat business, and provides valuable data on customer preferences and behaviors. However, a crucial...
Instant vs. Delayed Gratification: Which Approach Works Best for Loyalty Programs?
“No one wants to be patient. No one wants to wait for anything. They want it right now - that instant gratification.” - P. J. Tucker Instant gratification has...
12 ways to optimise your loyalty program for the festive season
Written by Eli Maynard and Amy Gavagnin As the holiday season ignites a surge in consumer spending (expected to exceed $1 trillion this year), loyalty programs...
Navigating Loyalty Programs in Southeast Asia
Scenic aerial view of Halong Bay in Vietnam at sunset Southeast Asia is a diverse region with over 650 million people, and its loyalty program landscape is just as...
How to Create a Loyalty Program That Gen Z Will Love
In the ever-evolving landscape of the consumer market, catering to the preferences of different generations is key to success. Generation Z (Gen Z) is quickly...