If loyalty programs aim to positively influence consumer behaviour, then understanding how consumers make decisions and the factors that influence decision making...
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Articles
The Power of Digital EQ
I wanted to share an excellent example of acknowledgement, personalisation and customer engagement by Uber Eats – all thanks to a combination of really smart...
Why personalisation is essential to customer loyalty
Brands and marketers are increasingly recognising that personalisation is essential to building customer loyalty. Loyalty programs provide a great opportunity to...
4 consumer expectations for loyalty programs post COVID-19
Like many people enduring lockdown, I’ve had plenty of time to think. One of the questions I’ve been grappling with for loyalty program operators, is how will...
#COVIDSafe needs a loyalty program strategy to boost downloads
The Australian government has launched a tracing app to fight Covid-19, and is encouraging Autralians to download it. When citizens download the app, they are...
Are my Velocity Points safe?
Virgin Australia has been forced into voluntary administration after the coronavirus restrictions have crippled their cash flow. The airline communicated to the...
Are you practicing loyalty program hygiene during COVID-19?
Personal hygiene like washing hands, covering coughs and cleaning surfaces is critical to staying healthy during this time. Good personal hygiene practices are...
Loyalty can save your small business. Read this.
Since the rapid on-set of the COVID_19 pandemic, many retails stores have been forced to close or have been hard hit by a drastic reduction in sales. A number of...
The big brands doing their bit to combat COVID-19
The COVID-19 pandemic has had a terrible impact on many businesses and indeed, on the economy as a whole. As a result, many companies have been looking to explore...
Building habits, builds loyalty: the top 3 brands building habits right now.
Habits are at the core of many of our consumption decisions. Charles Duhigg, the author of ‘The Power Of Habit’ has actually said that 45% of consumer behaviour is...
The Psychology of Surprise & Delight in Loyalty
Surprise and delight is very powerful from a consumer psychology perspective. A marketing strategy designed to increase customer loyalty and engagement through...
Loyalty in the age of Coronavirus
These are tough times. Hospitals in some countries are overwhelmed. People are dying. Commodities are being hoarded. Share markets are crashing. Even safe haven...