Games are defined as ‘an activity that one engages in for amusement or fun’, and ‘a complete episode or period of play, ending in a final result’.[1] Gamification...
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Gamification
EonX launch a world-class gamified employee communications tool
EonX develop fully-branded enterprise platforms for organisations looking to better connect, reward and securely transact with their members, customers and...
Why progress is motivating: the loyalty psychology behind the Goal Gradient Effect.
Goal Gradient Effect First reported by Hull (1934)[1], the Goal Gradient Effect states that the tendency to approach a goal increases with proximity to the goal....
Benefitting from behavioural biases
If loyalty programs aim to positively influence consumer behaviour, then understanding how consumers make decisions and the factors that influence decision making...
10 things I love about Ritual Rewards…
I love your simple points-based model, easy to join and understand I love your sleek app design, which is always ready in my hand. I love your café...
Smith’s Spinning Up A Massive Marketing Database With Their Latest Promotion
Smith’s latest promotional campaign is set to deliver them a sizeable marketing database thanks to a clever gamification design which invites customers to spin a...
Cadbury’s Eggcelent application of gamification
Cadbury definitely didn’t invent the chocolate treasure hunt, but they sure are taking it to the next level with the execution of their new Crème Egg campaign in...
Bringing gamification to market is easier than you might think.
Gamification (i.e. using elements of game-play in non-game environments) is a really great way to get consumers to engage with your brand and attain cut-through...
Apple running deeper into our daily lives with the Aetna health app
Apple and Aetna have announced they’ve teamed up on a new app for the Apple Watch to help track and reward healthy behaviour. The Attain by AetnaTM app combines a...
Wanna understand gamification? Go play some games.
While there’s lots of written theory about gamification, and there’s some really interesting case studies available for review, nothing beats getting a hands-on...
Amazon just keeps on kicking goals
Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling. The latest news announced in December 2018 is that Amazon will...
7/11 Fuel App Fights Back Against BP/Velocity Partnership
Woolworths and Coles loyalty initiatives around discounted fuel have been around for years, but when BP became the first fuel company in Australia to announce an...