Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article chronologically details the evolution...
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Member Engagement
M&M Launches first-ever loyalty program with Times Square sleepover prize
M&M's loyalty program launches with an extraordinary prize - a once-in-a-lifetime sleepover at their 25,000 square-foot Times Square flagship store...
Birthday rewards can make members feel special (or not so special!)
One of my favourite times to compare loyalty programs is when my birthday comes around. I love when I am recognised for being loyal or when a brand attempts to...
Master Guide: Sephora Beauty Insider Explained
Just as savvy consumers save an average of $410 annually by switching auto insurance providers, smart shoppers can maximize their beauty spending through the...
Why Loyalty Programs Fail: Lessons from ASOS, Amex and Barclays
Loyalty programs have become a cornerstone of customer retention strategies across various industries. However, not all loyalty initiatives achieve the desired...
Navigating Loyalty Programs in Central America
Central America is a region rich in history, vibrant culture, and emerging economic potential. Spanning countries like (but not restricted to) Guatemala, Honduras,...
Loyalty Program Trends: What’s Hot and What’s Not
The landscape of customer loyalty programs has evolved rapidly over the years. As such, for loyalty managers and employees responsible for looking after their...
The ultimate guide to crafting a powerful loyalty marketing strategy
The keys to sustainable growth lie in retaining customers and nurturing brand loyalty. Crafting a robust loyalty marketing strategy is paramount to achieving these...
Decoding Member Benefit Programs
I’m not sure if it was a coincidence or whether it is rewards season. But I received emails from my electricity, telco and insurance providers over the past 2...
Exploring Cabana Bar’s loyalty program
Cabana Bar is a rooftop bar in Sydney’s CBD. This article explores their loyalty program and how they acquire and engage their members.
What heights will the Rex Flyer loyalty program reach?
Founded in 2002, Rex Airlines has grown to become one of the largest regional airlines in Australia. The airline is known for its focus on safety, reliability, and...
The psychology behind loyalty programs – Part 2
Following on from my previous blog on “The psychology behind loyalty programs – Part 1", this blog reviews an additional five consumer psychology principals and...