Editor’s note, May 2026: This article was first published in April 2023. We updated it to reflect the current BCF loyalty program benefits and Club BCF...
All the loyalty insights from our expert team.
The Ultimate Guide To Jersey Mike’s Subs – MyMike’s™ program
Editor’s note, May 2026: This article was first published in January 2025. We updated it to reflect Jersey Mike’s rewards program, MyMike’s and Shore Points....
Do Loyalty Programs Work? Just ask Costa Coffee
Editor’s note, May 2026: This article was first published in October 2024. We updated it to reflect current Costa Club benefits and answer the question, “Do...
Red Rooster: The rewards are calling
Editor’s note, May 2026: This article was first published in February 2023. We updated it to reflect Red Royalty’s current rewards, tiers and app experience. Red...
A new breed of affiliate marketing platforms, loyalty and cashback rewards
Editor’s note, May 2026: This article was first published in July 2022. We updated it to reflect changes in affiliate marketing, cashback platforms and...
Serie de Psicología de Lealtad: El Efecto de Progreso Anticipado y de Aproximación a la Meta
Cuando sientes que estás avanzando, es más fácil que continúes lo que estás haciendo. Por eso encontramos barras de progreso en muchos ámbitos. Las barras de...
Serie de Psicología de la Lealtad: Teoría del Compromiso Conductual y Actitudinal
Puedes tener millones de clientes que visitan y compran todas las semanas contigo y al mismo tiempo ninguno de ellos prefiere tu marca. Cuando Netflix llegó...
Subway My Way Loyalty Program
Editor’s note, May 2026: This article was first published in December 2022. We updated it to reflect changes to Subway My Way, Sub Club and Subway Australia’s...
Personalisation of SHEIN: A Case Study
Editor’s note, May 2026: This article was first published in July 2022. We updated it in May 2026 to reflect SHEIN’s current points program, product range and...
Loyalty Psychology: Expectancy Theory of Motivation
As loyalty consultants, we use loyalty psychology to strengthen loyalty program strategy and influence customer behaviour. Expectancy theory of motivation (Vroom,...
Loyalty in Japan is everywhere!
Editor’s note, May 2026: This article was first published in October 2023. We reviewed it in May 2026 to check current links, program references and examples of...
Burberry: Transforming luxury loyalty
Editor’s note, May 2026: This article was first published in May 2022. We updated it in May 2026. This update reflects the Burberry luxury loyalty program case...