Editor’s note, May 2026: This master guide has been updated to reflect current Sephora Beauty Insider tiers, rewards, birthday gifts, savings events and Beauty...
All the loyalty insights from our expert team.
The Ultimate Guide To DICK’S Sporting Goods ScoreCard
Editor’s note, May 2026: This guide has been updated to reflect current ScoreCard benefits, the relaunched DICK’S Credit Card program[40] and the latest reward...
Do Loyalty Programs Work? Just Αsk McDonald’s
Editor’s note, May 2026: This article was first published in September 2024. It has been updated to reflect current MyMcDonald’s Rewards performance, reward tiers...
Serie de Psicología de Lealtad: Teoría de la Disonancia Cognitiva
Planeabas ir a El Palacio de Hierro a comprar zapatos y gastar USD$300 o USD$400. Pero ya estando ahí, también saliste con una bolsa increíble de Burberry de casi...
3 types of merchant funded loyalty programs
Editor’s note, May 2026: This article was first published in October 2022. It has been updated to reflect current merchant funded loyalty program models, including...
Sleep Number’s InnerCircle Rewards: Gamifying the long purchase cycle
Editor’s note, May 2026: This Sleep Number Rewards review now reflects the current program name, Smart Sleeper positioning and app-led member experience. Sleep...
The beauty behind MECCA Beauty Loop
Editor’s note, May 2026: This MECCA Beauty Loop review now reflects current levels, benefits and member rewards. As a loyalty consultant, I often get asked,...
Serie de Psicología de Lealtad: Heurística de Representatividad
1000 es evidentemente más que 10. Pero los dos números pueden representar exactamente lo mismo. Por ejemplo, en un programa de fidelización, 1000 puntos pueden...
JB Hi-Fi Perks: Promising start for a long-awaited loyalty program
Editor’s note, May 2026: This JB Hi-Fi Perks review now reflects current member benefits, coupons and offer structure. JB Hi-Fi was established in 1974 by Mr. John...
UNIQLO App: Where did it all go wrong?
Editor’s note, May 2026: This UNIQLO app review now reflects current app benefits and membership offers. The core analysis remains focused on what went wrong, what...
Maverik Adventure Club: Spicing up your next re-fuel
Editor’s note, May 2026: This article was first published in September 2021. We updated it to reflect the current Maverik Adventure Club, including Trail Points,...
Fishing For Benefits: My Club BCF Loyalty program – Rewarding enough to reel you in?
Editor’s note, May 2026: This article was first published in April 2023. We updated it to reflect the current BCF loyalty program benefits and Club BCF...