The purchase of Aeroplan loyalty program from Aimia by Air Canada has been completed, with the airline's new loyalty program scheduled for launch in 2020. "Air...
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Apple running deeper into our daily lives with the Aetna health app
Apple and Aetna have announced they’ve teamed up on a new app for the Apple Watch to help track and reward healthy behaviour. The Attain by AetnaTM app combines a...
Coles partners with Uber Eats to deliver new ready-to-eat menu
Coles is teaming up with country’s biggest food platform Uber Eats to deliver hot food to homes in less than 30 minutes. Coles is the first supermarket to do so....
Dosh app generates over $50m in dosh for its members via cashback
A US based cashback app called Dosh has secured a US$40m raise, based on a US$300m valuation. Dosh has only been around for a couple of years, but has achieved...
The Loyalty Magazine Awards 2019 entries close soon.
From today, there are less than two weeks to go for loyalty programs to submit entries for The Loyalty Magazine Awards 2019, with the deadline of 14th February...
Marriott Bonvoy Member Benefits
Marriott Hotels have just announced the details of their new rewards program Marriott Bonvoy. Officially launching February 13th, Marriott Bonvoy is the new...
Price and personalisation key to Marley Spoon’s continued success
Companies delivering meal kits with fresh, healthy produce for easier and faster cooking are no longer a new phenomenon. In fact, there are many of them out there,...
Top 5 loyalty trends we’ll see throughout 2019
2018 saw a lot of disruption and experimentation within the loyalty industry, but unfortunately there was also a lot of customer disillusionment with existing...
Sephora faces backlash from premium members over loyalty program changes
Sephora is suffering a backlash from their premium tier members after recently announcing changes to the Sephora Beauty Insider loyalty program. The first change...
Wanna understand gamification? Go play some games.
While there’s lots of written theory about gamification, and there’s some really interesting case studies available for review, nothing beats getting a hands-on...
Amazon just keeps on kicking goals
Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling. The latest news announced in December 2018 is that Amazon will...
True value proposition remains key to making paid loyalty programs successful
Market trends are showing that consumers are becoming significantly more receptive to paid loyalty programs. This shift is primarily due to 2 reasons: There’s an...