We design loyalty programs that drive acquisition spend engagement retention cost savings advocacy insight
The world’s only global pure-play loyalty consultancy
New York | London | Tokyo | Sydney | Melbourne
Trending Insights & News
The True History Of Loyalty Programs
Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article chronologically details the evolution of currency-based loyalty programs with extensive evidence to support the research. Beer and Bread Tokens...
Buy vs Build Loyalty Platforms: The Ultimate Executive Guide
In the race to create impactful customer loyalty, choosing between building a custom loyalty solution and buying an off-the-shelf loyalty platform is a defining decision. For mid-size retailers and enterprise brands alike, this decision directly impacts ROI,...
Chipotle Strava Challenge Sparks Record-Breaking Fitness Rush
The Chipotle Strava Challenge has achieved an extraordinary milestone as participants logged over 9.25 million miles on designated segments - equivalent to circling the Earth 370 times. This fitness initiative has expanded to 25 major cities globally,...
How we create real value
Design
In-depth discovery of data, customers and frameworks.
Comprehensive strategy to engage, retain and delight.
Implement
Evaluation and selection of best suited technology.
Successful program implementation and launch.
Evolve
Data-driven optimisation and evolution
Expert loyalty ROI and financial management
World class clients demand world class work
Brands we’ve delighted
As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.
FEATURED CLIENTS
Success stories
We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.
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We share as much knowledge as we can
Loyalty is our obsession
Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.
BOOK
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.
DIRECTORY
Loyalty Technology Solutions Directory
A comprehensive, unbiased guide to global loyalty technology solutions, combining industry expertise, market insights, and in-depth vendor listings to help organisations select the right platforms with confidence.
SERIES
Do Loyalty Programs Work? Best-in-class Examples
WHITEPAPER
The Essential Eight™: Guiding Loyalty Principles
COURSE
Loyalty Programs: The Complete Masterclass
Read our latest expert insights
Do Loyalty Programs Work? Just Ask Auchan.
Auchan loyalty programs are not the most visible in global loyalty conversations. That is partly a function of geography; the French hypermarket group operates...
Should Australia Ban Frequent Flyer Programs to Break the Aviation Duopoly?
Tim Jordan built Bonza from an idea formed on his verandah, watching a Qantas plane fly overhead. Fifteen months and one million passengers later, it was gone. In...
Psychological Ownership in Loyalty Programs: The Science Behind “Mine”
There is a feeling that separates the most loyal customers of a brand from everyone else. It is not satisfaction or habit, but the feeling that something belongs...