by Susan Walsh | 24 Apr 2024 | Articles
Every year a special opportunity comes around, where brands can incorporate a truly personalised element into their loyalty program design. A member’s birthday! Most loyalty programs tend to use tactical offers as their birthday reward rather than a physical gift or...
by Vincent Ward | 28 Mar 2024 | Articles
Loyalty programs have long been a staple of customer engagement strategies, providing a way for businesses to reward customers for their repeated purchases and brand loyalty. Historically, these programs predominantly operated on a points-based system, where customers...
by Scott Harrison | 21 Mar 2024 | Guides
Building a loyal customer base can be a game-changer for any eCommerce business. As loyalty consultants, we know first-hand that loyalty programs are a powerful tool in achieving this objective for enterprise brands. However, many online businesses often stumble in...
by Eli Maynard | 19 Dec 2023 | Guides
Written by Eli Maynard and Amy Gavagnin As the holiday season ignites a surge in consumer spending (expected to exceed $1 trillion this year), loyalty programs present a unique opportunity to deepen customer connections and elevate brand loyalty. Instead of five...
by Scott Harrison | 5 Dec 2023 | Guides
Written by Scott Harrison and Eli Maynard In the modern business landscape, loyalty programs have emerged as indispensable tools for driving both customer loyalty and sales in today’s competitive business market. Whether you are launching a new loyalty program or...
