In the ever-evolving landscape of the consumer market, catering to the preferences of different generations is key to success. Generation Z (Gen Z) is quickly...
All the loyalty insights from our expert team.
Eli Maynard
What does Candy Coated Loyalty look like?: The Benefits of the Sugarfina Rewards Program
Sugarfina is a luxury confectionary brand known for its sweet treats. Founded in 2012, the brand has since established itself as a leader in the confectionery...
Navigating Caribbean Loyalty Programs
The Caribbean, with its stunning beaches, vibrant culture, and warm hospitality, is a region known for its allure and charm. However, despite its rich cultural...
Microsoft Rewards: Earn Rewards for Doing the Things You Already Do
Microsoft is one of the most well-known companies in the world. Known for its innovative products and services, Microsoft continuously shapes the digital landscape...
Navigating Nordic Loyalty Programs
Loyalty programs have gained widespread popularity across the globe in recent years among businesses, and the Nordic region is no exception to this trend. Many...
A New Chapter for Loyalty: Barnes & Noble’s Reinvented Loyalty Program
Barnes & Noble is a retail bookseller in the United States, founded in 1886. The company is the largest retail bookseller in the country, with approximately...
Fishing For Benefits: My Club BCF Loyalty program – Rewarding enough to reel you in?
“Boating Camping Fishing is BCFing fun” - but is the BCF My Club loyalty rewards program enough to reel you in? or is the program casting a wide net but coming up...
The Beard Club Rewards: A reward program well kempt or in need of a trim?
The Beard Club (not to be confused with the Australian “The Beard Club”) is an American & Canadian premium beard care online retailer company that offers a...
Puff, Puff, Points: Do You Really Need a Dispensary Loyalty Program for Stoners?
Can you be rewarded for getting high? Apparently so! There are a growing number of cannabis dispensary loyalty programs developing across the United States as the...
Are Birthday Rewards Really Worth It?
Celebrating birthdays are an important part of most people’s lives. Whether you celebrate with a party, special activities, gifts, or even special meals –...
The Magic of Loyalty: Orlando Magic’s Rewarding Fan Experience
How can you keep the fans happy and the magic alive in the eyes of basketball fans? Just ask the Orlando Magic who have recently launched an innovative and...
Unlocking Sports Fan Engagement: The South Sydney Rabbitohs’ Innovative Membership Strategy
Maintaining engagement between fans and their favourite sports team is an important aspect of building a loyal fan base. The South Sydney Rabbitohs are one sports...