MyMcDonald's Rewards, launched by the global fast-food giant, stands out as a prime example of an effective loyalty program that is reshaping customer engagement....
All the loyalty insights from our expert team.
Eli Maynard
The Most Unexpected Industries Benefiting From Loyalty Programs
Loyalty programs have long been a staple in industries like retail, airlines, and hospitality. However, they are increasingly making waves in surprising sectors,...
Loyalty Programs Gone Wrong: Cautionary Tales and Lessons Learned
Customer loyalty is a crucial factor in driving long-term success, particularly in this highly competitive environment. Companies across various industries invest...
How to Name Your Loyalty Program
A well-designed loyalty program fosters brand loyalty, drives repeat business, and provides valuable data on customer preferences and behaviors. However, a crucial...
Instant vs. Delayed Gratification: Which Approach Works Best for Loyalty Programs?
“No one wants to be patient. No one wants to wait for anything. They want it right now - that instant gratification.” - P. J. Tucker Instant gratification has...
12 ways to optimise your loyalty program for the festive season
Written by Eli Maynard and Amy Gavagnin As the holiday season ignites a surge in consumer spending (expected to exceed $1 trillion this year), loyalty programs...
Navigating Loyalty Programs in Southeast Asia
Scenic aerial view of Halong Bay in Vietnam at sunset Southeast Asia is a diverse region with over 650 million people, and its loyalty program landscape is just as...
How to Create a Loyalty Program That Gen Z Will Love
In the ever-evolving landscape of the consumer market, catering to the preferences of different generations is key to success. Generation Z (Gen Z) is quickly...
What does Candy Coated Loyalty look like?: The Benefits of the Sugarfina Rewards Program
Sugarfina is a luxury confectionary brand known for its sweet treats. Founded in 2012, the brand has since established itself as a leader in the confectionery...
Navigating Caribbean Loyalty Programs
The Caribbean, with its stunning beaches, vibrant culture, and warm hospitality, is a region known for its allure and charm. However, despite its rich cultural...
Microsoft Rewards: Earn Rewards for Doing the Things You Already Do
Microsoft is one of the most well-known companies in the world. Known for its innovative products and services, Microsoft continuously shapes the digital landscape...
Navigating Nordic Loyalty Programs
Loyalty programs have gained widespread popularity across the globe in recent years among businesses, and the Nordic region is no exception to this trend. Many...