Editor’s note, May 2026: This article was first published in September 2024. It has been updated to reflect current MyMcDonald’s Rewards performance, reward tiers...
All the loyalty insights from our expert team.
Eli Maynard
Fishing For Benefits: My Club BCF Loyalty program – Rewarding enough to reel you in?
Editor’s note, May 2026: This article was first published in April 2023. We updated it to reflect the current BCF loyalty program benefits and Club BCF...
The Ultimate Guide To My Bath & Body Works Rewards
Editor’s note, April 2026: This article was first published in January 2025. This update reflects current My Bath & Body Works Rewards mechanics, including...
Microsoft Rewards: Earn Rewards for Doing the Things You Already Do
Editor’s note, April 2026: This article was first published in May 2023. This update reflects current Microsoft Rewards mechanics from an Australian user...
What Survivor Can Teach Us About Customer Retention
The cutthroat world of Australian Survivor is currently airing with the second iteration of Brains v Brawn. There is so many reasons why Survivor is my favourite...
Navigating Loyalty Programs in Central America
Central America is a region rich in history, vibrant culture, and emerging economic potential. Spanning countries like (but not restricted to) Guatemala, Honduras,...
Loyalty Fraud: United Mileage Plus protects against status match fraud
Major loyalty programs which support status tiers often run status match campaigns, but these can inadvertently open the door to status match fraud. These...
Loyalty Program Trends: What’s Hot and What’s Not
The landscape of customer loyalty programs has evolved rapidly over the years. As such, for loyalty managers and employees responsible for looking after their...
The Most Unexpected Industries Benefiting From Loyalty Programs
Loyalty programs have long been a staple in industries like retail, airlines, and hospitality. However, they are increasingly making waves in surprising sectors,...
Loyalty Programs Gone Wrong: Cautionary Tales and Lessons Learned
Customer loyalty is a crucial factor in driving long-term success, particularly in this highly competitive environment. Companies across various industries invest...
How to Name Your Loyalty Program
A well-designed loyalty program fosters brand loyalty, drives repeat business, and provides valuable data on customer preferences and behaviors. However, a crucial...
Instant vs. Delayed Gratification: Which Approach Works Best for Loyalty Programs?
“No one wants to be patient. No one wants to wait for anything. They want it right now - that instant gratification.” - P. J. Tucker Instant gratification has...