In the dynamic landscape of customer engagement, loyalty programs have been undergoing a technological evolution, with cutting-edge innovations reshaping their...
All the loyalty insights from our expert team.
Loyalty Technology
Using games to boost loyalty
Effective loyalty programs leverage gamification and games As loyalty consultants, we know most modern and successful loyalty programs incorporate both...
The key steps Victorian Racing Club took to improve their rewards program
I often get asked about where to start on improving an existing rewards program and the Victorian Racing Club (VRC) is a notable example of how to do this. As a...
AI trends in loyalty
Artificial intelligence. Information concept. 3D render Artificial intelligence (AI) is the hot topic of 2023 and is increasingly becoming a more popular tool for...
ShopBack’s new QR code feature is making earning cashback easier than ever
ShopBack is a leading cashback program that has revolutionised how customers shop online. With a wide range of partner retailers and cashback incentives, the...
The Magic of Loyalty: Orlando Magic’s Rewarding Fan Experience
How can you keep the fans happy and the magic alive in the eyes of basketball fans? Just ask the Orlando Magic who have recently launched an innovative and...
Aladdin.life – spicing up Telecom loyalty in the Middle East
Established in 2019, Aladdin.life is the Middle East’s largest online marketplace for mobile and broadband services. Users can compare and purchase mobile phone...
Starbucks Odyssey Blog
Starbucks' recent venture into the world of blockchain technology and non-fungible tokens (NFTs) has sparked both excitement and scepticism within the industry....
Geolocation Tracking: A Loyalty Technology
Geolocation tracking is an increasingly popular technology in loyalty. Loyalty programs use it to give members location-specific information and offers. So, what...
Why use Third Party Aggregators for your Member Benefits Program?
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie...
Digital wallets, payments and convergence in loyalty
Loyalty programs can introduce payments and digital wallet capabilities via app solutions which allow members to hold everything in a single place (convergence)....
Your Artificial Intelligence and Machine Learning Loyalty Use Case Toolkit
Loyalty programs are data collection machines. Across the globe, many companies are already experimenting or heavily using either machine learning or artificial...