Award-winning
loyalty program design
for global brands
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Trending Insights & News
Loyalty Fraud: Tesla’s referral program fraud
Referral programs incentivise loyalty program members to invite family and friends to join. This can be an effective method for brands to acquire new customers, but it can also expose the brand to referral program fraud. Referral program fraud is a cunning tactic that...
Loyalty Program Trends: What’s Hot and What’s Not
The landscape of customer loyalty programs has evolved rapidly over the years. As such, for loyalty managers and employees responsible for looking after their loyalty program, it is important to explore the current trends shaping the industry, to understand what is...
Do Loyalty Programs Work? Just ask Domino’s Pizza
In the quick service restaurant (QSR) industry, having a loyalty program strategy is often seen as a hygiene factor. Something that needs to be in place just to be on par with the competition. As loyalty consultants, Loyalty & Reward Co recognizes just having a...
How we create real value
Design
In-depth discovery of data, customers and frameworks.
Comprehensive strategy to engage, retain and delight.
Implement
Evaluation and selection of best suited technology.
Successful program implementation and launch.
Operate
Expert program and partner management.
Data-driven optimisation and evolution.
World class clients demand world class work
Brands we’ve delighted
As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.
FEATURED CLIENTS
Success stories
We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.
We share as much knowledge as we can
Loyalty is our obsession
Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.
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Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.
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Loyalty & Engagement Multi-Award Winner
WHITEPAPER
The Essential Eight™: Guiding Loyalty Principles
COURSE
Loyalty Programs: The Complete Masterclass
Read our latest expert insights
Loyalty Fraud: World of Hyatt protects against points transfer fraud
Points or miles transfers and pooling have become prevalent features in loyalty programs, particularly in the travel and airline sectors (such as hotels and...
Loyalty Fraud: The threat of Join Bonus Fraud
Loyalty programs continually grapple with sophisticated fraudsters seeking to exploit system weaknesses for personal gain. Among these threats, join bonus fraud...
¿Los programas de lealtad realmente funcionan? Pregúntale a Avis y Budget
¿Los programas de lealtad funcionan? La industria de alquiler de autos está muy homogeneizada, y para muchos consumidores la única diferencia entre las marcas son...