Award-winning

loyalty program design

for global brands

New York | London | Sydney | Melbourne

Trending Insights & News

Do Loyalty Programs Work? Just ask Avis and Budget

Do loyalty programs work? The rental car industry is highly homogenised, with most consumers perceiving the colour of the logos as the main differentiator. A loyalty program has a critical role to play in growing rental car market share by differentiating the brand...

How Loyalty Programs Can Grow Incremental Revenue

The global loyalty program market is valued at $180 billion in 2022 (estimate). The market is forecasted to grow at a CAGR of 5–6 percent to $179–191 billion between 2022 and 2026 (forecast)1. Loyalty programs have evolved from simple rewards-based marketing tactics...

Hugo Boss Launches Innovative Web3 Program

Loyalty & Reward Co are excited to see client Hugo Boss reach the next level of loyalty with the introduction of their HUGO BOSS XP, combining traditional loyalty features with Web3. Loyalty & Reward Co were engaged by Hugo Boss to provide design support for...

How we create real value

Design

In-depth discovery of data, customers and frameworks.

Comprehensive strategy to engage, retain and delight.

Implement

Evaluation and selection of best suited technology.

Successful program implementation and launch.

Operate

Expert program and partner management.

Data-driven optimisation and evolution.

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World class clients demand world class work

Brands we’ve delighted

As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.

FEATURED CLIENTS

Success stories

We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.

Audit and redesign of McDonald’s points-based app across 48 countries

Food & Beverage

Design of card-linked offers program for CommBank’s 6.4m users

Financial Services

Award winning loyalty app design and future strategy for Australian Venue Co’s 190+ venues

Food & Beverage

Strategic program audit of Frasers Property’s loyalty program to drive engagement, retention, advocacy and revenue

Real Estate

Full redesign of HOYTS Rewards program and customer lifecycle strategy

Entertainment

We share as much knowledge as we can

Loyalty is our obsession

Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.

BOOK

Loyalty Programs: The Complete Guide

A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.

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