The psychology behind loyalty programs – Part 2

The psychology behind loyalty programs – Part 2

Following on from my previous blog on “The psychology behind loyalty programs – Part 1″, this blog reviews an additional five consumer psychology principals and illustrates their practical application within loyalty programs. Social Identity Theory Social...
B2B Loyalty Program Design

B2B Loyalty Program Design

Most of the loyalty industry focus centres around consumer-focused programs (B2C). However, business-to-business (B2B) programs can also work to drive desirable behaviours from business customers; increased spend, repeat purchase, data capture, relationship...