The FiftyUp Club was created in 2013 to help those who are 50 and over gain access to discounts, special offers and information. The FiftyUp Club was built upon a...
All the loyalty insights from our expert team.
Cameron Barr
Is the Brooks Run Club match fit?
Brooks Running was founded in 1914 and is a prominent American athletic footwear and apparel company with a deep-rooted dedication to the running community....
Shining a light on the Spotlight VIP Club
Spotlight is a prominent Australian company that specialises in providing a diverse range of home furnishing, décor, and crafting products. Established in 1973,...
The psychology behind loyalty programs – Part 1
One of the most fascinating aspects of loyalty is consumer psychology and how this is built into the design of loyalty programs. Feldman stated, ‘The real...
The Kogan Money credit card – are the rewards for Kogan or the member?
Kogan is an Australian-based online retailer founded in 2006 by Ruslan Kogan. The company started as an online retailer of consumer electronics and has since...
The key steps Victorian Racing Club took to improve their rewards program
I often get asked about where to start on improving an existing rewards program and the Victorian Racing Club (VRC) is a notable example of how to do this. As a...
Great Rewards Program or Great Customer Service – What works best?
Freedom is a major furniture and homewares retail chain with 58 stores across Australia and New Zealand. The first Australian store opened in...
Budget program? Or the right rewards solution for Budget Direct members?
Budget Direct began in 2000 and is an insurance brand of Auto & General, headquartered in Brisbane, Australia. Their insurance products cover; car, home,...
Country Road & Trenery Rewards: Is it on the right path?
Country Road began in 1974 as a single store in Hawthorn, Victoria. Over the years, the brand has grown into one of the most recognised clothing retailers in...