In today's competitive market, businesses are constantly seeking innovative ways to foster customer loyalty and drive long-term engagement. One such tactic is...
All the loyalty insights from our expert team.
Hunter Murray
Challenging loyalty trends: apps, data, personalisation and more
I am regularly exposed to trends, themes, generalisations and buzzwords regarding the current and future state of loyalty in my day-to-day with clients, at loyalty...
Unpacking the Data Dilemma: A Guide to GDPR and Privacy in Loyalty Programs
Data privacy in loyalty programs is not just a legal obligation, it is a matter of consumer trust. Program members expect their data to be safe, secure and used to...
24 Incredible Loyalty Statistics
Statistics is an important practice which can help us gain a better understanding of humans and the world. It helps inform perspectives, predictions about the...
Shping: A Cautionary Tale About the Importance of UX
Founded in 2017, Shping has developed a mobile app designed to help shoppers make better decisions and reward them for their engagement. With over 330,000 app...
Save on a good night’s sleep with Sheridan Rewards
Sheridan Rewards is a loyalty program offered by Sheridan, a well-known Australian retailer of premium bed linen, towels, and home accessories. The program is...
Aladdin.life – spicing up Telecom loyalty in the Middle East
Established in 2019, Aladdin.life is the Middle East’s largest online marketplace for mobile and broadband services. Users can compare and purchase mobile phone...
Be rewarded for being a sports fan with Socios.com
Socios.com is a blockchain backed platform based in Malta which allows fans to engage with their favourite sports teams in a variety of ways. Describing themselves...
B2B Loyalty Program Design
Most of the loyalty industry focus centres around consumer-focused programs (B2C). However, business-to-business (B2B) programs can also work to drive desirable...
Frameworks: Status Tiers
Status tiers are commonplace in many loyalty programs around the world. Although we see them all the time, like points, these programs can still be effective under...
Why use Third Party Aggregators for your Member Benefits Program?
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie...
Loyalty Psychology Series: Operant Conditioning
The theory of operant conditioning (19481) was developed by a fellow named B.F. Skinner. Skinner was a psychology professor at Harvard University who was ranked by...