Written by Eli Maynard and Amy Gavagnin As the holiday season ignites a surge in consumer spending (expected to exceed $1 trillion this year), loyalty programs...
All the loyalty insights from our expert team.
Guides
17 Best Loyalty Software Platforms: Comparison Guide 2025
Written by Scott Harrison and Eli Maynard In the modern business landscape, loyalty programs have emerged as indispensable tools for driving both customer...
How to give your loyalty program a unique edge
Why does your loyalty program need a unique edge? The need for a unique edge in your loyalty program strategy has never been greater. In the US, consumers are...
Navigating Loyalty Programs in Southeast Asia
Scenic aerial view of Halong Bay in Vietnam at sunset Southeast Asia is a diverse region with over 650 million people, and its loyalty program landscape is just as...
Four top technology trends for loyalty programs
In the dynamic landscape of customer engagement, loyalty programs have been undergoing a technological evolution, with cutting-edge innovations reshaping their...
How to Create a Loyalty Program That Gen Z Will Love
In the ever-evolving landscape of the consumer market, catering to the preferences of different generations is key to success. Generation Z (Gen Z) is quickly...
Exploring 11 Different Types of Loyalty Program Frameworks
When developing a loyalty program strategy, choosing the right loyalty program framework is a critical decision to drive customer engagement and retention. This...
5 Reasons Why Your Business Should Have a Loyalty Program
Amidst fierce market competition, customer loyalty plays a vital role in the success of any company. With the guidance and expertise of a loyalty agency, one...
Do Loyalty Programs Really Work?
In recent years, loyalty programs have rapidly become a staple for businesses looking to redefine the relationship between brand and customer. What was once a...
Navigating Caribbean Loyalty Programs
The Caribbean, with its stunning beaches, vibrant culture, and warm hospitality, is a region known for its allure and charm. However, despite its rich cultural...
Navigating Nordic Loyalty Programs
Loyalty programs have gained widespread popularity across the globe in recent years among businesses, and the Nordic region is no exception to this trend. Many...
Engage to Retain: Loyalty Program Design for Fan Engagement vs. Consumer Engagement
Loyalty programs are an increasingly popular way for brands and organisations to engage, stimulate behaviours and drive loyalty. However, not all loyalty programs...