Did you know that 57% of consumers spend more on brands they're loyal to? That's exactly why Chick-fil-A One® has become one of America's most successful...
All the loyalty insights from our expert team.
Ultimate Guides
The Ultimate Guide to M&S Sparks
For over 140 years, Marks & Spencer has been one of Britain's most trusted and best-loved retailers. The business spans food, fashion, home and beauty, serving...
The Ultimate Guide to Discovery Vitality
There are loyalty programs, there are wellness programs, and then there is Discovery Vitality. Since its launch in 1997, Vitality has occupied a category of its...
The Ultimate Guide to Chipotle Rewards
Chipotle Mexican Grill debuts “Rewards on Repeat,” a relaunch of its loyalty program designed to deliver more frequent rewards, greater flexibility and a...
The Ultimate Guide to OneASICS
ASICS has long stood for something bigger than sport. The Japanese word "anima sana in corpore sano" ("a sound mind in a sound body") is the foundation on which...
The Ultimate Guide To AMC Stubs
Whether you're a casual moviegoer or a dedicated film buff, understanding the AMC Stubs membership options can save you significant money on tickets, concessions,...
The Ultimate Guide To MyMcDonald’s Rewards
Since launching points earn in Europe in 2019, MyMcDonald's Rewards has grown into one of the largest loyalty programs on the planet. By the second quarter of...
How Loyalty Programs Are Driving Financial Inclusion in Southeast Asia
Southeast Asia is home to over 650 million people, a young and digitally connected population, and one of the fastest growing loyalty markets on the planet. The...
Luxury loyalty is booming. You just might not see it.
A few weeks ago, some of the Loyalty & Reward Co team took a little field trip into the luxury floors of David Jones. We weren’t browsing for ourselves. We...
Re-Designing a Stagnant Loyalty Program: 9 Signs You Need a Strategic Makeover (And How to Fix It)
Customers join plenty of loyalty programs, but actively use only a select few. Participation alone does not prove loyalty, and it certainly doesn’t guarantee...
The True History Of Loyalty Programs
Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article chronologically details the evolution...
Buy vs Build Loyalty Platforms: The Ultimate Executive Guide
In the race to create impactful customer loyalty, choosing between building a custom loyalty solution and buying an off-the-shelf loyalty platform is a defining...