Covid-19 has revealed a very concerning blindspot for many companies; too many rely on unknown customers visiting their physical stores to transact, exposing them...
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Loyalty Program Reviews
Can loyalty save the world? Origin Energy thinks so.
Origin Energy are a leading provider of energy to homes and businesses throughout Australia. Like most energy providers, Origin have a problem associated with...
TikTok is a loyalty program waiting to happen. Just ask Walmart.
If you’ve not heard of Bella Poarch, you’re probably a Boomer. Bella is the latest TikTok megastar. Her quirky lip-synch short videos have earned her over 8m...
JB Hi-Fi Loyalty Program: The Brand That Built Loyalty Before It Had One
Editor's note: Since this article was published, JB Hi-Fi has launched a loyalty program. The analysis below reflects the brand's position at the time of writing....
Aesop Loyalty: A Missed Opportunity in the Data Value Exchange
At Loyalty & Reward Co, when we talk with clients about loyalty, we often discuss the importance of the ‘value exchange’. One example of a value exchange is...
Goodbye Woolworths Rewards, Hello Everyday Rewards… again?
There is a new (but old) name, and new shiny orange card. Last week, Woolworths rebranded the Woolworths Reward loyalty program to the name Everyday Rewards. The...
UBER HATES ME. My life-long quest to join Uber Rewards.
Why does Uber hate me so? Let me count the ways. Actually, there’s only one way; Uber Rewards. At the end of 2018, Uber announced the launch of their points and...
Woolworths Rewards App: Customer Experience Review
Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One...
Adidas Creators Club – a loyalty program fail.
Creators Club is the loyalty program of global mega-brand Adidas. It is always surprising to engage with the loyalty programs of major brands and discover poor...
Family travel when you can’t travel – A Letter From The World
A Letter From The World In these challenging pandemic times, taking kids on overseas travel to introduce them to new cultural experiences just isn’t possible....
IKEA FAMILY loyalty program: Did they just remove the free coffee perk?
Just when you thought life couldn’t get any worse . . . Today I received a very cryptic email from IKEA FAMILY stating: “We wanted to let you know that on 1...
The curious absence of the ‘IKEA Effect’ from the IKEA Family loyalty program
What is the IKEA Effect? Norton et al (2011)[1] coined the ‘IKEA Effect’ as the title of their research paper, which detailed the value consumers placed on...