Woolworths and Coles loyalty initiatives around discounted fuel have been around for years, but when BP became the first fuel company in Australia to announce an...
All the loyalty insights from our expert team.
Loyalty Program Reviews
Is the time-bomb ticking for Qantas Frequent Flyer?
Loyalty & Reward Co read with particular interest an article by Grant Halverson recently on the Australian Productivity Commission (PC) Final Report into...
flybuys keeps smashing us with emails. Why?
The Loyalty & Reward Co team belong to a lot of loyalty programs. I mean literally hundreds. When we walk into a retailer and they ask if we’d like to join...
Are You A QFF Original Member? Qantas Wants To Celebrate With You!
As part of the celebrations of Qantas Frequent Flyer’s 30th Anniversary, CEO Lesley Grant herself is sending out commemorative tickets to the original frequent...
We Trialed the BWS 1 Hour Deliver Service And It’s Bloody Brilliant!
Friday afternoons at Loyalty & Reward Co HQ inevitably involve some form of celebratory drinking after a week of grueling loyalty program design, with our...
My Identity Was Stolen. Stocard Saved Me.
One of the challenges with being an idiot is you spend your life doing stupid things. Such was the case a few weeks ago when I took the kids to the pool. On our...
The new Mentos campaign is sweet-as, bro!
Here at Loyalty & Reward Co HQ we’ve realised we’re depressed with all the nasty stuff going down in the world. Just when we needed a dose of sympatico, Mentos...
NEWS FLASH: You Can Now Redeem Your Qantas Points At HOYTS Cinemas
HOYTS have today launched a major partnership with Qantas which allows Qantas Frequent Flyer members to redeem Points for movie tickets, popcorn, drinks, and the...
Menulog Kills Their Loyalty Program Dead
Menulog has a variety of approaches to deliver value to members and thereby engender loyalty. And according to their market research, their formal loyalty program...
Cellarmasters’ Meet the Makers Annual Wine Tasting Event
Loyalty & Reward Co are eagerly looking forward to Cellarmasters' Meet the Makers Annual Wine Tasting Event in Sydney this Friday evening. With over 500...
Priceline’s Sister Club wants you to realise your modelling career dream.
Here at Loyalty & Reward Co we didn’t grow up wanting to be loyalty management consultants. Instead we dreamed of being famous fashion models. Unfortunately we...
IKEA Deliciously Delights With Brilliant Cooking Engagement Play
Loyalty & Reward Co love IKEA’s recent engagement campaign to promote their big kitchen sale in Canada. Cook This Page was launched in IKEA stores to...