Hacía tiempo que no volaba con Aeroméxico. No por disgusto, simplemente la vida me llevó por otras rutas. Pero en los últimos seis meses he elegido a la aerolínea,...
All the loyalty insights from our expert team.
Loyalty Program Stuck in Stone? Time to upgrade your Tech Stack
In today’s highly competitive market, simply having a loyalty program isn’t enough—many brands find themselves stuck in neutral, with outdated systems that can’t...
Buy vs Build Loyalty Platforms: The Ultimate Executive Guide
In the race to create impactful customer loyalty, choosing between building a custom loyalty solution and buying an off-the-shelf loyalty platform is a defining...
Loyalty in 2025: Breaking Through Saturation and Stagnation
Co-written by Lukasz Sloniewski From Omnivy and Hunter Murray from Loyalty and Reward Co. State of Loyalty Programs Today Loyalty programs are now table stakes –...
FIFA Rewards is a promising start, let’s just hope they don’t drop the ball
Cool move by FIFA to launch a FIFA REWARDS for fans. It’s something many of us probably thought should exist, and now it’s finally here. It’s currently in beta...
Part 6: Adapting to change in the future: Why microchange strategies are the future of business evolution
Emerging trends in change management have highlighted the significance of microchange strategies, which focus on small, orchestrated changes to drive larger,...
Part 5: The key steps to seamlessly integrate a loyalty program
Implementing a successful loyalty program can be a game-changer for organisations looking to enhance customer engagement and brand loyalty. However, driving change...
Part 4: Navigating loyalty transformations: The role of leadership and communication
Transforming a company's loyalty program is a multifaceted endeavour that requires strategic planning, robust communication, and the right leadership to ensure...
Part 3: Harnessing change management psychology in loyalty programs
Change management psychology is essential when introducing loyalty programs, as it revolves around understanding and influencing human behaviours, emotions, and...
Part 2: Mastering loyalty programs with change management theories
In a world where customer loyalty can make or break a business, organisations continuously seek new ways to engage and retain their clientele. Loyalty programs,...
Part 1: Understanding loyalty in the context of change
Businesses – good businesses – are always looking to evolve. This may be due to technology, customer needs, competitive advantage etc. One key facet that has...
Chipotle Strava Challenge Sparks Record-Breaking Fitness Rush
The Chipotle Strava Challenge has achieved an extraordinary milestone as participants logged over 9.25 million miles on designated segments - equivalent...