Introduction Loyalty programs can be viewed as a type of ‘bank account’, where members accumulate stored value. With hundreds of billions of dollars of value held...
All the loyalty insights from our expert team.
Cameron Barr
Do Loyalty Programs Work? Just ask Bilt Rewards
Cost of living pressures doesn’t mean a loyalty program cannot be valuable to members. Bilt Rewards offers a unique loyalty program that rewards members with...
How Loyalty Programs Can Grow Incremental Revenue
The global loyalty program market is valued at $180 billion in 2022 (estimate). The market is forecasted to grow at a CAGR of 5–6 percent to $179–191 billion...
Decoding Member Benefit Programs
I’m not sure if it was a coincidence or whether it is rewards season. But I received emails from my electricity, telco and insurance providers over the past 2...
What heights will the Rex Flyer loyalty program reach?
Founded in 2002, Rex Airlines has grown to become one of the largest regional airlines in Australia. The airline is known for its focus on safety, reliability, and...
The psychology behind loyalty programs – Part 2
Following on from my previous blog on “The psychology behind loyalty programs – Part 1", this blog reviews an additional five consumer psychology principals and...
Is it a reward to turn fifty?
The FiftyUp Club was created in 2013 to help those who are 50 and over gain access to discounts, special offers and information. The FiftyUp Club was built upon a...
Is the Brooks Run Club match fit?
Brooks Running was founded in 1914 and is a prominent American athletic footwear and apparel company. With a deep-rooted dedication to the running community....
Shining a light on the Spotlight VIP Club
Spotlight is a prominent Australian company that specialises in providing a diverse range of home furnishing, décor, and crafting products. Established in 1973,...
The psychology behind loyalty programs – Part 1
One of the most fascinating aspects of loyalty is consumer psychology and how this is built into the design of loyalty programs. Feldman stated, ‘The real...
The Kogan Money credit card – are the rewards for Kogan or the member?
Kogan is an Australian-based online retailer founded in 2006 by Ruslan Kogan. The company started as an online retailer of consumer electronics and has since...
The key steps Victorian Racing Club took to improve their rewards program
I often get asked about where to start on improving an existing rewards program and the Victorian Racing Club (VRC) is a notable example of how to do this. As a...