Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling. The latest news announced in December 2018 is that Amazon will...
All the loyalty insights from our expert team.
Sephora faces backlash from premium members over loyalty program changes
Sephora is suffering a backlash from their premium tier members after recently announcing changes to the Sephora Beauty Insider loyalty program. The first change...
Wanna understand gamification? Go play some games.
While there’s lots of written theory about gamification, and there’s some really interesting case studies available for review, nothing beats getting a hands-on...
True value proposition remains key to making paid loyalty programs successful
Market trends are showing that consumers are becoming significantly more receptive to paid loyalty programs. This shift is primarily due to 2 reasons: There’s an...
Pizza Hut expand Hut Rewards to UK
The food delivery business has seen tremendous growth over the past few years, with Menulog, Deliveroo & Uber Eats amongst the key...
REFFIND engages blockchain loyalty experts Loyalty & Reward Co to promote Loyyal
REFFIND Ltd. (ASX: RFN) engages Loyalty & Reward Co, established world-leaders in blockchain loyalty, to promote Loyyal’s “Internet of Loyalty” to major...
We’re experimenting on our children (again) in the name of loyalty research.
Loyalty & Reward Co are big supporters of the scientific method in determining new approaches to drive member engagement for loyalty and rewards...
The future of email marketing is video. The tech is ready now.
As a loyalty consultant, I belong to well over one hundred loyalty programs, and the one glaring consistency among all of them is the proliferation of marketing...
flybuys launches its new paid membership program, flybuys max
I’m a big fan of flybuys; not only am I a frequent user, but also an advocate, because the program is simple and has a highly-appealing rewards currency, actively...
7/11 Fuel App Fights Back Against BP/Velocity Partnership
Woolworths and Coles loyalty initiatives around discounted fuel have been around for years, but when BP became the first fuel company in Australia to announce an...
Is the time-bomb ticking for Qantas Frequent Flyer?
Loyalty & Reward Co read with particular interest an article by Grant Halverson recently on the Australian Productivity Commission (PC) Final Report into...
Point Of Sale still the best place to recruit loyalty program members
US loyalty marketing agency Kobie (www.kobie.com) have released their findings of a research report which examines the state of loyalty programs among US consumers...