I’m a big fan of flybuys; not only am I a frequent user, but also an advocate, because the program is simple and has a highly-appealing rewards currency, actively...
All the loyalty insights from our expert team.
7/11 Fuel App Fights Back Against BP/Velocity Partnership
Woolworths and Coles loyalty initiatives around discounted fuel have been around for years, but when BP became the first fuel company in Australia to announce an...
Is the time-bomb ticking for Qantas Frequent Flyer?
Loyalty & Reward Co read with particular interest an article by Grant Halverson recently on the Australian Productivity Commission (PC) Final Report into...
Point Of Sale still the best place to recruit loyalty program members
US loyalty marketing agency Kobie (www.kobie.com) have released their findings of a research report which examines the state of loyalty programs among US consumers...
Coffee Card loyalty programs will save the world
Coffee cards are the most prolific loyalty program design of all time. They’re simple to understand, simple to track, and the reward is perfectly designed to...
flybuys keeps smashing us with emails. Why?
The Loyalty & Reward Co team belong to a lot of loyalty programs. I mean literally hundreds. When we walk into a retailer and they ask if we’d like to join...
Are You A QFF Original Member? Qantas Wants To Celebrate With You!
As part of the celebrations of Qantas Frequent Flyer’s 30th Anniversary, CEO Lesley Grant herself is sending out commemorative tickets to the original frequent...
We Trialed the BWS 1 Hour Deliver Service And It’s Bloody Brilliant!
Friday afternoons at Loyalty & Reward Co HQ inevitably involve some form of celebratory drinking after a week of grueling loyalty program design, with our...
My Identity Was Stolen. Stocard Saved Me.
One of the challenges with being an idiot is you spend your life doing stupid things. Such was the case a few weeks ago when I took the kids to the pool. On our...
The Plastic Loyalty Membership Card Will Soon Be Replaced By . . . You
Most loyalty programs still require members to carry a plastic loyalty card around in their wallet. For the last several years industry commentators have been...
The new Mentos campaign is sweet-as, bro!
Here at Loyalty & Reward Co HQ we’ve realised we’re depressed with all the nasty stuff going down in the world. Just when we needed a dose of sympatico, Mentos...
NEWS FLASH: You Can Now Redeem Your Qantas Points At HOYTS Cinemas
HOYTS have today launched a major partnership with Qantas which allows Qantas Frequent Flyer members to redeem Points for movie tickets, popcorn, drinks, and the...