Back in 2008, I joined Qantas Frequent Flyer, and worked in the Program Design team for nearly 4 years. That period was a golden one for Qantas Frequent Flyer; the...
All the loyalty insights from our expert team.
Menulog Kills Their Loyalty Program Dead
Menulog has a variety of approaches to deliver value to members and thereby engender loyalty. And according to their market research, their formal loyalty program...
Cellarmasters’ Meet the Makers Annual Wine Tasting Event
Loyalty & Reward Co are eagerly looking forward to Cellarmasters' Meet the Makers Annual Wine Tasting Event in Sydney this Friday evening. With over 500...
Priceline’s Sister Club wants you to realise your modelling career dream.
Here at Loyalty & Reward Co we didn’t grow up wanting to be loyalty management consultants. Instead we dreamed of being famous fashion models. Unfortunately we...
IKEA Deliciously Delights With Brilliant Cooking Engagement Play
Loyalty & Reward Co love IKEA’s recent engagement campaign to promote their big kitchen sale in Canada. Cook This Page was launched in IKEA stores to...
Google Relaunch Their Rewards Program, Local Guides.
Back in August, Loyalty & Reward Co wrote about Google’s Reward Program; Local Guides In summary, members earn points for posting business reviews, rating,...
OMG. St George bank just delighted me with a loyalty reward!
Australian banks aren’t known for their generosity of spirit, despite achieving record multi-billion dollar profits year after year. In misery and apathy...
Opal Card Rewards has launched . . .
. . . or at least it should. Can Transport For NSW not see the potential gold-mine they’re sitting on? For those who don’t know, Opal Card is a payment card for...
Woolworths Marvel Super Discs provide a loyalty lesson to Woolworths Rewards
Loyalty & Reward Co have been ardent observers of Woolworths Rewards ever since the tie-up with Qantas Frequent Flyer back in 2009 (with their predecessor...
The Age Of Lazy Tastes Delicious
At some stage one reaches a certain age when the act of ‘thinking’ is far too exhausting and complicated to bother about. In the olden days this was a problem,...
Breaking News: Google Maps discovers Skull Island, home of King Kong!
Have you always wondered where King Kong’s home is actually located? While the archaeologists who first discovered Skull Island have tried to keep its location...
Oporto’s Loyalty Fail: Lazy member profiling in the age of big data
As a loyalty management consultant I join every loyalty program I can to study the design, the lifecycle marketing approach, and the value provided. It is always a...