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Do Loyalty Programs Work? Just ask SAS EuroBonus

Do Loyalty Programs Work? Just ask SAS EuroBonus

by Georgette Mikhael | 10 Sep 2024 | Articles, Do Loyalty Programs Work

Sometimes loyalty programs work so well they are viewed as anti-competitive. Just ask Scandinavian Airlines or SAS (short for Scandinavian Airlines System), the flagship carrier airline of Denmark, Norway, and Sweden. Loyalty consultants and strategists alike have...
How AI is revolutionising loyalty and membership programs

How AI is revolutionising loyalty and membership programs

by Susan Walsh | 22 Jul 2024 | Articles

Businesses are continuously seeking innovative ways to enhance customer engagement and loyalty. Artificial Intelligence (AI) is proving to be a game-changer in this domain, enabling more personalised and efficient loyalty and membership programs. By incorporating AI...
CRMC 2024: 5 Key Insights to Build Loyalty Programs in the Age of Acceleration

CRMC 2024: 5 Key Insights to Build Loyalty Programs in the Age of Acceleration

by Scott Harrison | 5 Jul 2024 | Articles

CRMC 2024 in Chicago wrapped up, leaving attendees with valuable insights from leading retail brands and solution providers. For Loyalty & Reward Co, the experience highlighted the opportunities and challenges that both brands and technical providers are facing in...
Riding the Sushi Train: Reviewing their Loyalty Program  

Riding the Sushi Train: Reviewing their Loyalty Program  

by Emma Inglis | 27 May 2024 | Loyalty Program Reviews

Sushi Train is a fun and interactive dining experience, and it’s also the name of a restaurant in Australia and New Zealand. There are 46 Sushi Train restaurants in Australia and 2 in New Zealand, all serving fresh dishes of great quality. For those new to Sushi...
Bangor Vineyard: Loyalty Program Review

Bangor Vineyard: Loyalty Program Review

by Emma Inglis | 26 Apr 2024 | Loyalty Program Reviews

Recently, there has been an increase in subscription-based wine loyalty programs, examples including Good Pair Days, Wine Selectors and Naked Wines. These programs provide members with deliveries of curated wines, often tailored to individual tastes and preferences....
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