by Scott Harrison | 13 Jul 2020 | Loyalty Program Reviews
Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One prime example of this is the new Woolworths Rewards app. Launched in May 2020, the app aims to promote...
by Philip Shelper | 29 Jun 2020 | Loyalty Program Reviews
Creators Club is the loyalty program of global mega-brand Adidas. It is always surprising to engage with the loyalty programs of major brands and discover poor design, sloppy execution and ineffective communications, but with Creators Club we find yet another example....
by Philip Shelper | 18 Oct 2019 | News
Make 2020 more meaningful with the ADMA Loyalty Programs Masterclass. With practical hands-on learning from Australia’s leading loyalty consulting agency, Loyalty & Reward Co, in just 4 weeks you’ll know more about loyalty programs than many loyalty...
by Philip Shelper | 20 Jun 2019 | Articles
With Olivia Wirth previously heading up PR for Qantas, the carefully staged press conference (announced days earlier and successfully generating lots of free press and social media coverage) showed her true mastery. Qantas described the changes as “the biggest...
by Stacey Lyons | 3 May 2019 | Articles
SMS isn’t innovative, and perhaps feels like an outdated or expensive channel with the rise of messaging apps and the cost-effectiveness of email, however if SMS is used intelligently, it can be a very impactful and valuable tool for driving deep member engagement and...
