by Max Savransky | 24 Aug 2020 | Articles
Developing an emotional connection between a customer and a brand generates many positive outcomes; a willingness to pay more, stronger commitment, word of mouth promotion and loyalty[1]. Loyal members that have formed emotional connections with a brand will continue...
by Scott Harrison | 21 Aug 2020 | Loyalty Program Reviews
At Loyalty & Reward Co, when we talk with clients about loyalty, we often discuss the importance of the ‘value exchange’. One example of a value exchange is where members (or customers) give their data in exchange for a benefit, and a brand accepts the data in...
by Philip Shelper | 28 Jul 2020 | Articles
Games are defined as ‘an activity that one engages in for amusement or fun’, and ‘a complete episode or period of play, ending in a final result’.[1] Gamification is the use of elements of gameplay in non-game contexts to stimulate specific behaviours. These...
by Scott Harrison | 22 Jul 2020 | Guides
Loyalty programs offer a lot of benefits to members, whether in the form of points, discounts, or special benefits. While they have become a way for businesses to differentiate themselves, their growing significance means loyalty programs have become a target for...
by Scott Harrison | 13 Jul 2020 | Loyalty Program Reviews
Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One prime example of this is the new Woolworths Rewards app. Launched in May 2020, the app aims to promote...
