by Vincent Ward | 14 Nov 2024 | Articles
Customer loyalty has become a critical factor for sustainable growth and success. Loyalty consultants play a pivotal role in helping organizations develop and implement effective strategies to retain customers and boost their bottom line. These experts bring...
by Amy Gavagnin | 11 Nov 2024 | Articles
Frequent flyer programs have become a cornerstone of the airline industry, transforming the way airlines engage with their customers and boost profits. These loyalty initiatives first introduced in the 1980s, have evolved into sophisticated marketing tools that...
by Scott Harrison | 30 Oct 2024 | Articles
Loyalty & Reward Co’s American team attended Loyalty Summit 2024 (as Gold Sponsors), where industry leaders gathered to explore the evolving landscape of loyalty programs within travel, hospitality, and airlines. The discussions covered coalition models,...
by Philip Shelper | 28 Oct 2024 | Articles, Do Loyalty Programs Work
Loyalty programs have become a cornerstone of modern marketing strategies, prompting businesses to invest heavily in these initiatives. However, a critical question remains: Do loyalty programs work? This comprehensive review delves into the scientific evidence...
by Scott Harrison | 22 Oct 2024 | Articles, Loyalty Fraud
First-party fraud is a deceptive practice where a member of a loyalty program exploits the system for personal gain, often in ways that are difficult to detect. This type of fraud can occur on a small scale but, if left unchecked, can significantly erode profits and...
