Here at Loyalty & Reward Co HQ we’ve realised we’re depressed with all the nasty stuff going down in the world. Just when we needed a dose of sympatico, Mentos...
All the loyalty insights from our expert team.
Gamification
Google Relaunch Their Rewards Program, Local Guides.
Back in August, Loyalty & Reward Co wrote about Google’s Reward Program; Local Guides In summary, members earn points for posting business reviews, rating,...
Introducing ‘make’: our new Start-Up which helps talented artists generate a sustainable income
Life as an artist is getting harder. Across the world government funding for the arts has been cut substantially since the GFC to offset deficit blow-outs brought...
Macquarie Bank just gamified banking, and it’s actually pretty cool.
Loyalty & Reward Co received an email this morning inviting us to join Macquarie Bank’s Brainsourcing beta group. Their tagline is ‘Pledge your brain and be...
Facebook’s amateurish gamification play ‘a huge waste of our time’
Way back in the day, loyalty theory held that if you rewarded someone for...
A Loyalty & Reward Program For Kids
Mornings are war at my house. My two boys, 3 & 5, love to yell and scream and throw toys, they hate eating breakfast, and dressing them is akin to going 15...
Flybuys takes on Qantas Assure
flybuys have challenged Qantas Assure to a classic ‘step-battle’ with their latest campaign, where members can earn 10% off fruit & veg at Coles by achieving...
Disney’s Brilliant Grassroots Play To Promote Pete’s Dragon
Loyalty & Reward Co love Disney’s marketing technique to promote their latest movie Pete’s Dragon. Disney has employed local poster-distribution companies to...
Google Reward Programs: We play Local Guides
Now running for about 18 months, the Local Guides program is designed to help Google increase the number of quality business reviews on its site by encouraging...
HELP! I’m addicted to Qantas Assure App.
Recently I cancelled my Bupa health insurance policy and signed with Qantas Assure. I earned 30,000 points for a mid-range policy with an Extras package, and I’m...