Companies delivering meal kits with fresh, healthy produce for easier and faster cooking are no longer a new phenomenon. In fact, there are many of them out there,...
All the loyalty insights from our expert team.
Member Engagement
Amazon just keeps on kicking goals
Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling. The latest news announced in December 2018 is that Amazon will...
7/11 Fuel App Fights Back Against BP/Velocity Partnership
Woolworths and Coles loyalty initiatives around discounted fuel have been around for years, but when BP became the first fuel company in Australia to announce an...
Point Of Sale still the best place to recruit loyalty program members
US loyalty marketing agency Kobie (www.kobie.com) have released their findings of a research report which examines the state of loyalty among US consumers by...
Are You A QFF Original Member? Qantas Wants To Celebrate With You!
As part of the celebrations of Qantas Frequent Flyer’s 30th Anniversary, CEO Lesley Grant herself is sending out commemorative tickets to the original frequent...
We Trialed the BWS 1 Hour Deliver Service And It’s Bloody Brilliant!
Friday afternoons at Loyalty & Reward Co HQ inevitably involve some form of celebratory drinking after a week of grueling loyalty program design, with our...
The new Mentos campaign is sweet-as, bro!
Here at Loyalty & Reward Co HQ we’ve realised we’re depressed with all the nasty stuff going down in the world. Just when we needed a dose of sympatico, Mentos...
Sorry! Your massive eDM open rate is a lie.
Back in 2008, I joined Qantas Frequent Flyer, and worked in the Program Design team for nearly 4 years. That period was a golden one for Qantas Frequent Flyer; the...
IKEA Deliciously Delights With Brilliant Cooking Engagement Play
Loyalty & Reward Co love IKEA’s recent engagement campaign to promote their big kitchen sale in Canada. Cook This Page was launched in IKEA stores to...
Breaking News: Google Maps discovers Skull Island, home of King Kong!
Have you always wondered where King Kong’s home is actually located? While the archaeologists who first discovered Skull Island have tried to keep its location...
Spotify Use Anti-Delight To Drive Customer Engagement
As engagement aficionados’, Loyalty & Reward Co spend countless hours obsessing about customer delight and the role it can play in driving affinity with a...
We Raise A Glass To Naked Wines’ Member Engagement Strategy. It’s First Class.
Loyalty & Reward Co recently had the pleasure of purchasing a case of reds from Naked Wines. We were especially impressed by pretty-much everything about them,...