The bad news, however, is that members will go from earning the equivalent of a 10% reward on their stays, to earning the equivalent of 2% back on their stays, which represents a massive 80% devaluation.
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Articles
AI trends in loyalty
Artificial intelligence. Information concept. 3D render Artificial intelligence (AI) is the hot topic of 2023 and is increasingly becoming a more popular tool for...
Puff, Puff, Points: Do You Really Need a Dispensary Loyalty Program for Stoners?
Can you be rewarded for getting high? Apparently so! There are a growing number of cannabis dispensary loyalty programs developing across the United States as the...
Telecommunication Loyalty Programs: a Snapshot
Telecommunication companies, or telecoms, as they’re more commonly known, have a place in everyone’s life. You’d be hard-pressed to find someone who doesn’t have a...
Are Birthday Rewards Really Worth It?
Celebrating birthdays are an important part of most people’s lives. Whether you celebrate with a party, special activities, gifts, or even special meals –...
What is Priming Bias and how is it used in loyalty programs?
Priming is a psychological technique whereby exposure to a certain stimulus may influence the response to a subsequent stimulus.
Do subscription streaming services need a loyalty program?
The question about whether subscription streaming services could benefit from a loyalty program pops into my head daily (yes, I'm a loser). I’m constantly asking...
Does Jesus love loyalty?
I recently returned from a trip to the UK where I stayed with some old friends. They send their child to the local primary Catholic school which is significantly...
Diseño de Programa de Lealtad: Sorpresas
Adaptcion: originalmente publicado en inglés Este diseño en un programa de lealtad busca generar sentimientos positivos y fortalecer la relación con los clientes...
Loyalty Frameworks: Loyalty Currencies
This guide is all about Loyalty Program Currencies, what they are, how they work and the different types of currencies which companies use to reward transactional...
Loyalty in the Middle East and Africa is heating up
Loyalty programs in the MEA region have evolved significantly over the years, from basic points systems to sophisticated and personalised customer experiences.
Loyalty Frameworks: Discounts
Discounts are used extensively in loyalty and member engagement programs by providing members with offers which are not accessible to non-members (exclusivity). In...