When making decisions, individuals do not necessarily consider all available information or act rationally. Mental shortcuts, known as heuristics, and cognitive...
All the loyalty insights from our expert team.
Articles
Priming for customer loyalty
Consumers are constantly influenced by subconscious factors. From images, words, sounds, smells, tastes and even how things feel, there is a myriad of stimuli...
Why Employees Are Critical to Loyalty Program Success
Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help...
Hermes – the ultimate luxury loyalty program that isn’t really a program
Many high-end fashion brands do not have loyalty programs in the traditional sense. The industry is not overly concerned with providing points or discounts to...
Should you consider a paid loyalty program?
The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards?...
Loyalty communications: 3 ways to improve engagement
Communications play a critical role in establishing a more personal, one on one connection with your members. However, one of the biggest reasons consumers today...
Open Loyalty release their 2021/22 Loyalty Trends Report
Open Loyalty have released their latest Loyalty Trends Report which covers existing and upcoming trends in customer loyalty marketing. Each year, Open Loyalty...
Being fully vaccinated is the new exclusive membership status and the vaccination certificate is your membership card. Change my mind.
We’ve seen loyalty programs gain more and more traction throughout COVID-19, because brands have had to adjust to running their operations differently and require...
Klarna buys Stocard in hundred million Euro deal.
Finance Forward has reported that Klarna, the Swedish payment giant, has purchased Stocard. Stocard launched just ten years ago after co-founder David Handlos...
Google’s Cookieless Delays, Time To Focus On Zero Party
Google’s plans to phase out support for third-party cookies has been delayed until 2023; originally slated for early 2022. It is a welcome extension to an...
Bald men don’t buy shampoo, and other lessons in loyalty
As a bald man, whenever I walk into a store that sells hair care products, I often think, ‘Why are they selling that? I haven’t used shampoo for 25 years. It makes...
Luxury watch subscription programs; trend or fad?
As a Breitling owner, I was quite interested in their recently launched proposition called Breitling Select; a subscription based watch trial concept. Let’s take a...