Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help...
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Articles
Hermes – the ultimate luxury loyalty program that isn’t really a program
Many high-end fashion brands do not have loyalty programs in the traditional sense. The industry is not overly concerned with providing points or discounts to...
Should you consider a paid loyalty program?
The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards?...
Loyalty communications: 3 ways to improve engagement
Communications play a critical role in establishing a more personal, one on one connection with your members. However, one of the biggest reasons consumers today...
Open Loyalty release their 2021/22 Loyalty Trends Report
Open Loyalty have released their latest Loyalty Trends Report which covers existing and upcoming trends in customer loyalty marketing. Each year, Open Loyalty...
Being fully vaccinated is the new exclusive membership status and the vaccination certificate is your membership card. Change my mind.
We’ve seen loyalty programs gain more and more traction throughout COVID-19, because brands have had to adjust to running their operations differently and require...
Klarna buys Stocard.
Klarna, the Swedish payment giant, purchased Stocard in 2021. Stocard launched to solve the problem of finding a better way to store loyalty program cards that...
Google’s Cookieless Delays, Time To Focus On Zero Party
Google’s plans to phase out support for third-party cookies has been delayed until 2023; originally slated for early 2022. It is a welcome extension to an...
Bald men don’t buy shampoo, and other lessons in loyalty
As a bald man, whenever I walk into a store that sells hair care products, I often think, ‘Why are they selling that? I haven’t used shampoo for 25 years. It makes...
Luxury watch subscription programs; trend or fad?
As a Breitling owner, I was quite interested in their recently launched proposition called Breitling Select; a subscription based watch trial concept. Let’s take a...
Zero-Party Data: What Is It & How To Collect It?
In the new era of data, zero-party is digital gold. Data is becoming increasingly integral as brands seek to understand more about their customers. But as this...
All aboard the B2B loyalty boom
With loyalty being nothing more than a buzz word within most organisations over many years, it’s great to see that many B2B companies are realising the benefits a...