Menulog’s biggest party has kicked off, and we’re all invited! The online food delivery service has recently launched a new promotional campaign titled the ‘Baller...
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Loyalty Program Reviews
Give With Bing: Charity Through Loyalty
Give with Bing is a new way to support the causes you care about from Microsoft. In early October of 2020, the tech giant announced a shift in product naming from...
The ‘Gift Growler’. Could this be the perfect little loyalty play?
Recently, I went to the inner west craft brewery, Wayward, and loved it. I saw something called a ‘Gift Growler’ on the menu so asked what it was. Firstly, a...
Foxtel First: an epic fail.
Foxtel First launched in October 2019. Given it’s been almost a year, I thought I’d take a closer look into what’s on offer. The program is positioned as: “A free...
Dymocks shows what to do (and not do) to boost loyalty program engagement
Covid-19 has revealed a very concerning blindspot for many companies; too many rely on unknown customers visiting their physical stores to transact, exposing them...
Can loyalty save the world? Origin Energy thinks so.
Origin Energy are a leading provider of energy to homes and businesses throughout Australia. Like most energy providers, Origin have a problem associated with...
TikTok is a loyalty program waiting to happen. Just ask Walmart.
If you’ve not heard of Bella Poarch, you’re probably a Boomer. Bella is the latest TikTok megastar. Her quirky lip-synch short videos have earned her over 8m...
JB Hi-Fi Loyalty Program: The Brand That Built Loyalty Before It Had One
Editor's note: Since this article was published, JB Hi-Fi has launched a loyalty program. The analysis below reflects the brand's position at the time of writing....
Aesop Loyalty: A Missed Opportunity in the Data Value Exchange
At Loyalty & Reward Co, when we talk with clients about loyalty, we often discuss the importance of the ‘value exchange’. One example of a value exchange is...
Goodbye Woolworths Rewards, Hello Everyday Rewards… again?
There is a new (but old) name, and new shiny orange card. Last week, Woolworths rebranded the Woolworths Reward loyalty program to the name Everyday Rewards. The...
UBER HATES ME. My life-long quest to join Uber Rewards.
Why does Uber hate me so? Let me count the ways. Actually, there’s only one way; Uber Rewards. At the end of 2018, Uber announced the launch of their points and...
Woolworths Rewards App: Customer Experience Review
Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One...