Points based loyalty programs awards members points for every purchase and activity they have with the brand. These points can be redeemed for discounts, rewards, or credit. In the case of the Chi-Club, members accumulate points and redeem it for store credit to spend in the future.
All the loyalty insights from our expert team.
Barefaced’s No Sun Club: Inside the gamified skincare adventure
Barefaced is a skincare brand known for its clinically proven skincare formulas developed by expert nurse practitioner, Jordan Harper. The brand offers a wide...
The Anaconda Adventure Club
Anaconda is a low-cost adventure retailer that specialises in offering a diverse range of outdoor and sporting products. It offers gear for camping and hiking, 4WD, fishing, water sports, cycling and snow gear, at affordable prices.
Icebreaker: Climbing Tiers to Redeem Rewards
Icebreaker is a New Zealand based outdoor clothing brand which specialises in offering clothes made from merino wool. This wool is sourced from sheep that survive New Zealand’s harsh climates from freezing winters and scorching summers.
Elite Supps App: Strengthening a Loyalty Program
In the pursuit of a healthy and active lifestyle, many people turn to fitness supplements to enhance their exercise performance. But the quest for the perfect...
Get out there and explore Kathmandu’s new Out There Rewards
When you have reached the summit, keep climbing Kathmandu was founded in 1987 in Christchurch, New Zealand. The company specialises in outdoor and travel apparel,...
I Adore a good loyalty program
Recently I discovered a product I needed, but it was only available at Adore Beauty. I wanted to understand more about this loyalty program design. Adore Beauty...
Is the Brooks Run Club match fit?
Brooks Running was founded in 1914 and is a prominent American athletic footwear and apparel company. With a deep-rooted dedication to the running community....
Xbox subscriptions – what does the noob do?
Once upon a time, before I had the twins, I use to be a gamer. You would find me when I wanted some downtime playing my Xbox. I am a little fussy on my game type,...
Shining a light on the Spotlight VIP Club
Spotlight is a prominent Australian company that specialises in providing a diverse range of home furnishing, décor, and crafting products. Established in 1973,...
What does Candy Coated Loyalty look like?: The Benefits of the Sugarfina Rewards Program
Sugarfina is a luxury confectionary brand known for its sweet treats. Founded in 2012, the brand has since established itself as a leader in the confectionery...
Buying bags and loyalty
Personal experience piece Recently, I needed to purchase a new laptop bag. Off I went on foot in search during my lunch break. Myer didn't have any that were...












