The stamp card is one of the most widely used loyalty program designs in the world. A customer earns a stamp with each purchase, and once the card is complete, a...
All the loyalty insights from our expert team.
Loyalty Program Reviews
Crown Rewards: Does it Deserve a Throne?
Editor’s note, April 2026: This article was first published in June 2022. Crown Rewards has since updated parts of the program, including its membership cycle,...
Microsoft Rewards: Earn Rewards for Doing the Things You Already Do
Editor’s note, April 2026: This article was first published in May 2023. This update reflects current Microsoft Rewards mechanics from an Australian user...
Everyday Extra: Woolworths’ New Subscription Program
Editor’s note, April 2026: This article was first published in June 2022, shortly after Woolworths launched Everyday Extra. The original article appears below,...
Swarovski Vs Pandora: Who shines brighter?
Editor’s note, April 2026: This article was first published in July 2021 and reflects the author’s original Australian in-store experience. The update below...
Treasure Rewards : Let the ultimate bargain hunt begin!
Editor’s note, April 2026: This article first appeared in January 2022. The April 2026 update reflects current Treasure program mechanics, including key collection...
Carnival Cruise Line’s VIFP Program Updates!
Editor’s note: This article about the Carnival VIFP program was originally published in April 2023. Since then, Carnival has confirmed that its VIFP Club will be...
Petco Pals Rewards plus Vital Care membership: The best of both worlds
Editor’s note, April 2026: This article was first published in January 2023 and reviews the Petco Vital Care loyalty program at the time of launch. Since then,...
Take a look inside the ‘PlayStation Stars’ loyalty program
Editor’s note (April 2026): This article was first published in 2022, shortly after PlayStation Stars launched. Since then, Sony has announced that the program is...
lululemon Membership: Worth the sweat?
Editor’s note: This article was first published in 2023. The original post appears below, followed by an update on how lululemon’s loyalty strategy has evolved...
St Valentine Love at First Purchase… Ghosted by Loyalty
I actually hate writing blogs about loyalty failures, but here we are. This is a lesson in how not to build customer loyalty. With Mother’s Day around the corner I...
Raising Cane’s “Caniac Club” – Free food for joining, but is there more to the membership?
Editor’s note (April 2026): This post was originally published in August 2021 and has been updated to reflect changes to Raising Cane's Caniac Club, including the...