Loyalty & Reward Co have been in deep debate around whether badges can be a more motivating and less risky than tiers as a loyalty program structure. I'm team...
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Articles
CoinBridge by Nayax: Revolutionising the loyalty industry by blending seamless payments with loyalty rewards
The Convergence of Payments and Loyalty As the loyalty landscape evolves, a new industry vertical is being created; the convergence of payments and loyalty...
14 Tipos de Recompensas en Programas de Fidelización
Este artículo es una adaptación del libro en inglés "Loyalty Programs: The Complete Guide". Las recompensas juegan un papel crítico en el compromiso de los...
What is bravery? Devaluing your loyalty program by 80% in a market downturn.
The bad news, however, is that members will go from earning the equivalent of a 10% reward on their stays, to earning the equivalent of 2% back on their stays, which represents a massive 80% devaluation.
AI trends in loyalty
Artificial intelligence. Information concept. 3D render Artificial intelligence (AI) is the hot topic of 2023 and is increasingly becoming a more popular tool for...
Puff, Puff, Points: Do You Really Need a Dispensary Loyalty Program for Stoners?
Can you be rewarded for getting high? Apparently so! There are a growing number of cannabis dispensary loyalty programs developing across the United States as the...
Telecommunication Loyalty Programs: a Snapshot
Telecommunication companies, or telecoms, as they’re more commonly known, have a place in everyone’s life. You’d be hard-pressed to find someone who doesn’t have a...
Are Birthday Rewards Really Worth It?
Celebrating birthdays are an important part of most people’s lives. Whether you celebrate with a party, special activities, gifts, or even special meals –...
What is Priming Bias and how is it used in loyalty programs?
Priming is a psychological technique whereby exposure to a certain stimulus may influence the response to a subsequent stimulus.
Do subscription streaming services need a loyalty program?
The question about whether subscription streaming services could benefit from a loyalty program pops into my head daily (yes, I'm a loser). I’m constantly asking...
Does Jesus love loyalty?
I recently returned from a trip to the UK where I stayed with some old friends. They send their child to the local primary Catholic school which is significantly...
Diseño de Programa de Lealtad: Sorpresas
Adaptcion: originalmente publicado en inglés Este diseño en un programa de lealtad busca generar sentimientos positivos y fortalecer la relación con los clientes...