Celebrating birthdays are an important part of most people’s lives. Whether you celebrate with a party, special activities, gifts, or even special meals –...
All the loyalty insights from our expert team.
Articles
What is Priming Bias and how is it used in loyalty programs?
Priming is a psychological technique whereby exposure to a certain stimulus may influence the response to a subsequent stimulus.
Do subscription streaming services need a loyalty program?
The question about whether subscription streaming services could benefit from a loyalty program pops into my head daily (yes, I'm a loser). I’m constantly asking...
Does Jesus love loyalty?
I recently returned from a trip to the UK where I stayed with some old friends. They send their child to the local primary Catholic school which is significantly...
Diseño de Programa de Lealtad: Sorpresas
Adaptcion: originalmente publicado en inglés Este diseño en un programa de lealtad busca generar sentimientos positivos y fortalecer la relación con los clientes...
Loyalty Frameworks: Loyalty Currencies
This guide is all about Loyalty Program Currencies, what they are, how they work and the different types of currencies which companies use to reward transactional...
Loyalty in the Middle East and Africa is heating up
Loyalty programs in the MEA region have evolved significantly over the years, from basic points systems to sophisticated and personalised customer experiences.
Loyalty Frameworks: Discounts
Discounts are used extensively in loyalty and member engagement programs by providing members with offers which are not accessible to non-members (exclusivity). In...
Diseño de Programa de Lealtad: Beneficios para Miembros
Adaptcion: originalmente publicado en inglés Hay más de una manera de diseñar un programa y lograr los objetivos de lealtad del consumidor de una empresa. Las...
Loyalty Frameworks: Gamification
No one likes folding washing, buying groceries, or cleaning the house. Unfortunately, as adults, these are tasks that need to be completed. What can help though is...
Loyalty Framework: Member Benefits
There is more than one way to design a program and achieve a company’s loyalty objectives. Brands can follow a single design, or combine elements from a number of...
The Secret to Loyalty? Make Customers Feel Like They Belong
Introduction If you are seeking to build customer loyalty, it is important to understand that belonging is not just a feeling. It is an instinctive need that...