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Loyalty Program Reviews
Epic Rewards: An Epic Game Changer?
Epic Games has launched its new loyalty program, Epic Rewards, offering users the ability to earn 5% back in rewards on every eligible purchase made on the Epic...
The Kogan Money credit card – are the rewards for Kogan or the member?
Kogan is an Australian-based online retailer founded in 2006 by Ruslan Kogan. The company started as an online retailer of consumer electronics and has since...
Would customers like subscription loyalty programs for their lunch or dinner?
Subscription programs are one of the most effective loyalty strategies available to businesses today. The basis of a subscription program is simple: customers pay...
The key steps Victorian Racing Club took to improve their rewards program
I often get asked about where to start on improving an existing rewards program and the Victorian Racing Club (VRC) is a notable example of how to do this. As a...
AO ArtBall: A Game Changer for Web3 Membership Programs
Written by Hunter Murray and Scott Harrison The Australian Open (AO) is one of the four Grand Slam tennis tournaments and is held annually in...
A New Chapter for Loyalty: Barnes & Noble’s Reinvented Loyalty Program
Barnes & Noble is a retail bookseller in the United States, founded in 1886. The company is the largest retail bookseller in the country, with approximately...
Dallas Cowboys United: Could they improve their game plan to reward engagement?
The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as...
Swarovski Crystal Society – a shining for future member needs
Swarovski is an Austrian jewellery company which originated in 1895 and has since offered glamourous signature crystal jewellery across the world. Swarovski has...
lululemon Membership: Worth the sweat?
The warm-up For over twenty years, lululemon has been providing premium activewear to consumers after athleisure apparel. Lululemon was founded in 1998 as a...
Great Rewards Program or Great Customer Service – What works best?
Freedom is a major furniture and homewares retail chain with 58 stores across Australia and New Zealand. The first Australian store opened in...
Carnival Cruise Line’s VIFP Program Updates!
Carnival Cruise Line's Very Important Fun Person (VIFP) loyalty program has been popular among its frequent cruisers for years. However, the cruise line has been...