There is a new (but old) name, and new shiny orange card. Last week, Woolworths rebranded the Woolworths Reward loyalty program to the name Everyday Rewards. The...
All the loyalty insights from our expert team.
UBER HATES ME. My life-long quest to join Uber Rewards.
Why does Uber hate me so? Let me count the ways. Actually, there’s only one way; Uber Rewards. At the end of 2018, Uber announced the launch of their points and...
Forget gamification – The next loyalty mega-trend is digital games
Games are defined as ‘an activity that one engages in for amusement or fun’, and ‘a complete episode or period of play, ending in a final result’.[1] Gamification...
The beauty behind Mecca Beauty Loop
As a loyalty consultant, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...
Loyalty Program Fraud: The $1 Billion Issue
Loyalty programs offer a lot of benefits to members, whether in the form of points, discounts, or special benefits. While they have become a way for businesses to...
People are compelled to give back; the Norm of Reciprocity explains why.
What is the Norm of Reciprocity? The reciprocity norm refers to an expectation that people will help those who helped them (Gouldner, 1960)[1]. For example, one...
Woolworths Rewards App: Customer Experience Review
Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One...
Adidas Creators Club – a loyalty program fail.
Creators Club is the loyalty program of global mega-brand Adidas. It is always surprising to engage with the loyalty programs of major brands and discover poor...
A discussion about retention; Annex Cloud and Loyalty & Reward Co.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. https://youtu.be/qmotAIdwBD8 We had a wide-ranging conversation...
Why progress is motivating: the loyalty psychology behind the Goal Gradient Effect.
Goal Gradient Effect First reported by Hull (1934)[1], the Goal Gradient Effect states that the tendency to approach a goal increases with proximity to the goal....
EonX launch a world-class gamified employee communications tool
EonX develop fully-branded enterprise platforms for organisations looking to better connect, reward and securely transact with their members, customers and...
Family travel when you can’t travel – A Letter From The World
A Letter From The World In these challenging pandemic times, taking kids on overseas travel to introduce them to new cultural experiences just isn’t possible....