Spotlight is a prominent Australian company that specialises in providing a diverse range of home furnishing, décor, and crafting products. Established in 1973,...
All the loyalty insights from our expert team.
What does Candy Coated Loyalty look like?: The Benefits of the Sugarfina Rewards Program
Sugarfina is a luxury confectionary brand known for its sweet treats. Founded in 2012, the brand has since established itself as a leader in the confectionery...
Buying bags and loyalty
Personal experience piece Recently, I needed to purchase a new laptop bag. Off I went on foot in search during my lunch break. Myer didn't have any that were...
How games can boost your loyalty program
Effective loyalty programs leverage gamification and games As loyalty consultants, we know most modern and successful loyalty programs incorporate both...
Do Loyalty Programs Really Work?
In recent years, loyalty programs have rapidly become a staple for businesses looking to redefine the relationship between brand and customer. What was once a...
Pitfall for Long-Running Loyalty Programs
loyaltypitfalls Loyalty programs have become an integral part of modern marketing strategies, allowing businesses to foster customer engagement and loyalty....
Loyalty panel discussion: how brands can use loyalty to recession-proof and boost business
Earlier this year Loyalty & Reward Co's CEO Philip Shelper was invited to take part in an expert panel discussion at Shoptalk in Las Vegas to discuss how...
A discussion with Annex Cloud on leveraging loyalty for your digital transformation
Loyalty & Reward Co's CEO Philip Shelper was recently a guest on Annex Cloud’s loyalty podcast 'Get Personal with Loyalty' to discuss the importance of...
What are the benefits and challenges of loyalty programs?
Loyalty programs are about more than just points, miles, tiers, discounts and rewards. They involve ideas, processes, interactions and technologies working...
24 Incredible Loyalty Statistics
Statistics is an important practice which can help us gain a better understanding of humans and the world. It helps inform perspectives, predictions about the...
How important are sales staff for loyalty?
Every day I'm out and about making various purchases, including bags, shoes, food, and drinks. However, I've noticed a growing trend – and I'm not sure if it's...
Navigating Caribbean Loyalty Programs
The Caribbean, with its stunning beaches, vibrant culture, and warm hospitality, is a region known for its allure and charm. However, despite its rich cultural...