Effective loyalty programs leverage gamification and games As loyalty consultants, we know most modern and successful loyalty programs incorporate both...
All the loyalty insights from our expert team.
Do Loyalty Programs Really Work?
In recent years, loyalty programs have rapidly become a staple for businesses looking to redefine the relationship between brand and customer. What was once a...
Pitfall for Long-Running Loyalty Programs
loyaltypitfalls Loyalty programs have become an integral part of modern marketing strategies, allowing businesses to foster customer engagement and loyalty....
Loyalty panel discussion: how brands can use loyalty to recession-proof and boost business
Earlier this year Loyalty & Reward Co's CEO Philip Shelper was invited to take part in an expert panel discussion at Shoptalk in Las Vegas to discuss how...
A discussion with Annex Cloud on leveraging loyalty for your digital transformation
Loyalty & Reward Co's CEO Philip Shelper was recently a guest on Annex Cloud’s loyalty podcast 'Get Personal with Loyalty' to discuss the importance of...
What are the benefits and challenges of loyalty programs?
Loyalty programs are about more than just points, miles, tiers, discounts and rewards. They involve ideas, processes, interactions and technologies working...
24 Incredible Loyalty Statistics
Statistics is an important practice which can help us gain a better understanding of humans and the world. It helps inform perspectives, predictions about the...
How important are sales staff for loyalty?
Every day I'm out and about making various purchases, including bags, shoes, food, and drinks. However, I've noticed a growing trend – and I'm not sure if it's...
Navigating Caribbean Loyalty Programs
The Caribbean, with its stunning beaches, vibrant culture, and warm hospitality, is a region known for its allure and charm. However, despite its rich cultural...
The psychology behind loyalty programs – Part 1
One of the most fascinating aspects of loyalty is consumer psychology and how this is built into the design of loyalty programs. Feldman stated, ‘The real...
Hugo Boss Experience: Providing benefits with style
Hugo Boss is a renowned fashion brand that offers premium clothing and accessories for both men and women. The brand is known for its high-quality products,...
Are paid loyalty programs sustainable?: Outrage over changes to Woolworths Everyday Rewards program
Recently, Woolworths announced changes to their relatively new Everyday Extras program. A paid subscription layered atop the already popular Everyday Rewards...