PETstock was born in 2002, 11 years after the Young family took ownership of Ballarat Produce in 1991. Brothers David and Shane built the business on family values...
All the loyalty insights from our expert team.
Bondii – A Leading Example of Innovation
Bondii is a start-up based in Colombia that recently launched an exciting new loyalty program. Bondii is an app that promotes challenges to its members to...
Effect of Maslow’s Hierarchy of Needs on Loyalty Programs
Maslow’s hierarchy of needs displays a pathway which allows individuals to experience self-actualisation. Maslow highlighted that the most basic needs must first...
Frameworks: Status Tiers
Status tiers are commonplace in many loyalty programs around the world. Although we see them all the time, like points, these programs can still be effective under...
I think I have a new favourite loyalty program
Clients and colleagues are always interested in what my favourite loyalty program is. Whilst I love Mecca Beauty Loop dearly, I think I might have found a...
Cinebuzz Rewards: A box office success
How does it work? Cinebuzz Rewards is the loyalty program for moviegoers who go to see movies at Event, Greater Union, Birch Carroll & Coyle and other selected...
14 Types of Loyalty Program Rewards
This article is adapted from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon and at all leading book stores. The Second Edition is now available, with...
Loyalty psychology: consumers hate losing more than they love winning.
This article is an excerpt from 'Loyalty Programs: The Complete Guide'. Buy it now on Amazon at at all leading book stores. Loss aversion suggests that the pain of...
Loyalty Psychology Series: Framing of Attribute Information Bias
The framing of attribute information bias (Levin and Gaeth, 1988)193 states people will react to a particular choice in different ways depending on whether it is...
Making the Social Proof Bias work hard for your loyalty program
Specific to loyalty programs (and the wider field of marketing), the digital age has made it easier to observe what others are doing, at scale and over vast...
Loyalty Frameworks: Credits
This article is an excerpt from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon at at all leading book stores. A loyalty framework that has risen in...
The 3 E’s Of Successful Loyalty Programs
Making loyalty programs enticing, easy and engaging for consumers. What is the best way to entice someone into join a loyalty program? Value! What is the main...