From today, there are less than two weeks to go for loyalty programs to submit entries for The Loyalty Magazine Awards 2019, with the deadline of 14th February...
All the loyalty insights from our expert team.
Marriott Bonvoy Member Benefits
Marriott Hotels have just announced the details of their new rewards program Marriott Bonvoy. Officially launching February 13th, Marriott Bonvoy is the new...
Price and personalisation key to Marley Spoon’s continued success
Companies delivering meal kits with fresh, healthy produce for easier and faster cooking are no longer a new phenomenon. In fact, there are many of them out there,...
Top 5 loyalty trends we’ll see throughout 2019
2018 saw a lot of disruption and experimentation within the loyalty industry, but unfortunately there was also a lot of customer disillusionment with existing...
Amazon just keeps on kicking goals
Just when you think the Amazon freight train might slow down, it gains speed and keeps on rolling. The latest news announced in December 2018 is that Amazon will...
Sephora faces backlash from premium members over loyalty program changes
Sephora is suffering a backlash from their premium tier members after recently announcing changes to the Sephora Beauty Insider loyalty program. The first change...
Wanna understand gamification? Go play some games.
While there’s lots of written theory about gamification, and there’s some really interesting case studies available for review, nothing beats getting a hands-on...
True value proposition remains key to making paid loyalty programs successful
Market trends are showing that consumers are becoming significantly more receptive to paid loyalty programs. This shift is primarily due to 2 reasons: There’s an...
Pizza Hut expand Hut Rewards to UK
The food delivery business has seen tremendous growth over the past few years, with Menulog, Deliveroo & Uber Eats amongst the key...
REFFIND engages blockchain loyalty experts Loyalty & Reward Co to promote Loyyal
REFFIND Ltd. (ASX: RFN) engages Loyalty & Reward Co, established world-leaders in blockchain loyalty, to promote Loyyal’s “Internet of Loyalty” to major...
We’re experimenting on our children (again) in the name of loyalty research.
Loyalty & Reward Co are big supporters of the scientific method in determining new approaches to drive member engagement for loyalty and rewards...
The future of email marketing is video. The tech is ready now.
As a loyalty consultant, I belong to well over one hundred loyalty programs, and the one glaring consistency among all of them is the proliferation of marketing...