by Federico Couret | 28 Feb 2022 | Articles
When making decisions, individuals do not necessarily consider all available information or act rationally. Mental shortcuts, known as heuristics, and cognitive biases are always at play. Knowing these behavioural biases can help in the design of better referral...
by Georgette Mikhael | 13 Feb 2022 | Loyalty Program Reviews
Loyalty programs, particularly in retail industries have become increasingly monotonous and unmemorable. Moreover, they often lack originality and an on-brand interpretation of loyalty elements by simply labelling loyalty currency ‘points’ or naming tiers after the...
by Scott Harrison | 2 Feb 2022 | Guides
Could Web3 and NFTs be the future of loyalty programs and how brands recognise and reward true customer loyalty? People’s interest in blockchain and digital assets has continued to grow. A lot happened in the past year; the total cryptocurrency market cap surpassed...
by Georgette Mikhael | 16 Jan 2022 | Loyalty Program Reviews
Barbara Millicent Roberts, better known as Barbie, was debuted in 1959 by southern Californian toy company Mattel, Inc. The doll was inspired and modelled on the German Bild Lilli Doll, a doll known for being a little… well…sexy compared to other dolls of the time...
by Scott Harrison | 14 Jan 2022 | Articles
Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help companies acquire and retain and ultimately build stronger relationships with their most loyal customers. But...
