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Web3 and NFT Loyalty Programs: The Next Evolution of Rewards and Customer Loyalty

Web3 and NFT Loyalty Programs: The Next Evolution of Rewards and Customer Loyalty

by Scott Harrison | 2 Feb 2022 | Guides

Could Web3 and NFTs be the future of loyalty programs and how brands recognise and reward true customer loyalty? People’s interest in blockchain and digital assets has continued to grow. A lot happened in the past year; the total cryptocurrency market cap surpassed...
Barbie Signature Membership: From Enduring Icon To Loyalty Trail-Blazer

Barbie Signature Membership: From Enduring Icon To Loyalty Trail-Blazer

by Georgette Mikhael | 16 Jan 2022 | Loyalty Program Reviews

Barbara Millicent Roberts, better known as Barbie, was debuted in 1959 by southern Californian toy company Mattel, Inc. The doll was inspired and modelled on the German Bild Lilli Doll, a doll known for being a little… well…sexy compared to other dolls of the time...
Why Employees Are Critical to Loyalty Program Success

Why Employees Are Critical to Loyalty Program Success

by Scott Harrison | 14 Jan 2022 | Articles

Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help companies acquire and retain and ultimately build stronger relationships with their most loyal customers. But...
Hermes – the ultimate luxury loyalty program that isn’t really a program

Hermes – the ultimate luxury loyalty program that isn’t really a program

by Philip Shelper | 8 Dec 2021 | Articles

Many high-end fashion brands do not have loyalty programs in the traditional sense. The industry is not overly concerned with providing points or discounts to their customers – you definitely won’t be seen leaving Chanel with a stamp card for your tenth handbag...
BYJU’s Future School master the art of learning gamification

BYJU’s Future School master the art of learning gamification

by Philip Shelper | 25 Sep 2021 | Loyalty Program Reviews

You may have seen the ads on LinkedIn promoting coding classes for kids from BYJU’s Future School. With my kids obsessed by video games and stuck in lockdown in Sydney, I decided to explore further by taking advantage of their free first class for my 10-year-old son....
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