BYJU’s Future School master the art of learning gamification

by Philip Shelper | 25 Sep 2021 | Loyalty Program Reviews

You may have seen the ads on LinkedIn promoting coding classes for kids from BYJU’s Future School. With my kids obsessed by video games and stuck in lockdown in Sydney, I decided to explore further by taking advantage of their free first class for my 10-year-old son....

Is Underberg the perfect lockdown loyalty program?

by Philip Shelper | 29 Aug 2021 | Loyalty Program Reviews

Legend has it that drinking a bottle of Underberg a day makes Covid-19 lockdown pass by that little bit faster. I first encountered Underberg on a holiday in Germany. Holidays to Germany aren’t something that is done these days, but that doesn’t mean I can’t enjoy a...

UNIQLO App: Where did it all go wrong?

by Scott Harrison | 1 Jun 2021 | Loyalty Program Reviews

I’m a fan of UNIQLO. I like their products; the limited-edition collaborations, the signature closet staples and the typically low-cost high-quality design. The same can be said for the in-store experience; the standardised store layout makes it easy to pick out what...

Bald men don’t buy shampoo, and other lessons in loyalty

by Philip Shelper | 31 May 2021 | Articles

As a bald man, whenever I walk into a store that sells hair care products, I often think, ‘Why are they selling that? I haven’t used shampoo for 25 years. It makes no sense. They’ve got their product mix all wrong’. This sounds absurd, and it is. But many companies...

Adore Beauty launch their first ever loyalty program. Here’s an inside look.

by Stacey Lyons | 15 Mar 2021 | Loyalty Program Reviews

Adore Beauty are Australia’s leading online beauty retailer, and today they secretly launched Adore Society (their brand-new loyalty program) to their existing ‘community members’, including me! The program officially launches March 29th 2021, but here’s an inside...