Do Loyalty Programs Work? Just ask Zalando

by Hunter Murray | 18 Sep 2024 | Articles, Do Loyalty Programs Work

Zalando, a leading European online fashion retailer, has demonstrated the effectiveness of subscription-based loyalty programs through Zalando Plus. This program has enhanced customer retention impacting the company’s bottom line, showcasing the power of...

Do Loyalty Programs Work? Just ask Chipotle

by Vincent Ward | 17 Sep 2024 | Articles, Do Loyalty Programs Work

In the fast-casual dining industry, Chipotle has earned a reputation not only for its famous burritos but also for revolutionising customer loyalty. The restaurant chain has set a new standard for how restaurants build lasting relationships with their customers. As...

Do Loyalty Programs Work? Just ask SAS EuroBonus

by Georgette Mikhael | 10 Sep 2024 | Articles, Do Loyalty Programs Work

Sometimes loyalty programs work so well they are viewed as anti-competitive. Just ask Scandinavian Airlines or SAS (short for Scandinavian Airlines System), the flagship carrier airline of Denmark, Norway, and Sweden. Loyalty consultants and strategists alike have...

How AI is revolutionising loyalty and membership programs

by Susan Walsh | 22 Jul 2024 | Articles

Businesses are continuously seeking innovative ways to enhance customer engagement and loyalty. Artificial Intelligence (AI) is proving to be a game-changer in this domain, enabling more personalised and efficient loyalty and membership programs. By incorporating AI...

CRMC 2024: 5 Key Insights to Build Loyalty Programs in the Age of Acceleration

by Scott Harrison | 5 Jul 2024 | Articles

CRMC 2024 in Chicago wrapped up, leaving attendees with valuable insights from leading retail brands and solution providers. For Loyalty & Reward Co, the experience highlighted the opportunities and challenges that both brands and technical providers are facing in...