Twitch is the world’s leading live streaming platform for creative content, with a primary focus on video games. Millions of gamers stream their live...
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Member Engagement
Google’s harsh new unsubscribe prompt could destroy your marketing database
The ability for users to be able to unsubscribe from email marketing lists is a regulatory requirement. But Google’s increasingly sophisticated and automated...
Dymocks shows what to do (and not do) to boost loyalty program engagement
Covid-19 has revealed a very concerning blindspot for many companies; too many rely on unknown customers visiting their physical stores to transact, exposing them...
TikTok is a loyalty program waiting to happen. Just ask Walmart.
If you’ve not heard of Bella Poarch, you’re probably a Boomer. Bella is the latest TikTok megastar. Her quirky lip-synch short videos have earned her over 8m...
Aesop – A kindness is never wasted
At Loyalty & Reward Co, when we talk with clients about loyalty, we often discuss the importance of the ‘value exchange’. One example of a value exchange is...
Forget gamification – The next loyalty mega-trend is digital games
Games are defined as ‘an activity that one engages in for amusement or fun’, and ‘a complete episode or period of play, ending in a final result’.[1] Gamification...
EonX launch a world-class gamified employee communications tool
EonX develop fully-branded enterprise platforms for organisations looking to better connect, reward and securely transact with their members, customers and...
Family travel when you can’t travel – A Letter From The World
A Letter From The World In these challenging pandemic times, taking kids on overseas travel to introduce them to new cultural experiences just isn’t possible....
Exploring the use of Scarcity Bias in loyalty programs
What is a Scarcity Bias? The scarcity effect (Worchel et al, 1975)[1] states the more difficult it is to acquire an item, the more value that item has. They...
Moral Self-Licensing: Why We Reward Good Behaviour With Indulgence
“I’ve been running every day, but I haven’t had this many snacks in years” is what the creator of the hit sci-fi show ‘Black Mirror’ said in a recent interview...
The Power of Digital EQ
I wanted to share an excellent example of acknowledgement, personalisation and customer engagement by Uber Eats – all thanks to a combination of really smart...
Why personalisation is essential to customer loyalty
Brands and marketers are increasingly recognising that personalisation is essential to building customer loyalty. Loyalty programs provide a great opportunity to...