The loyalty industry has developed a comfortable habit of explaining consumer behaviour through a generational engagement lens. Gen Z want instant rewards. Boomers...
All the loyalty insights from our expert team.
Hunter Murray
Understanding Loyalty ROI: Time to find out if your loyalty program is working
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co In 2025, it’ll be 30 years since Tesco launched their...
Loyalty Fraud: How to protect against retro claims fraud
If you have been following our loyalty fraud series, you are probably thinking how many more ways can fraudsters take advantage of a loyalty program? Well, I have...
Do Loyalty Programs Work? Just ask Zalando
Zalando, a leading European online fashion retailer, has demonstrated the effectiveness of subscription-based loyalty programs through Zalando Plus. This program...
Unlocking the Power of Clawback Incentives in Loyalty Programs
In today's competitive market, businesses are constantly seeking innovative ways to foster customer loyalty and drive long-term engagement. One such tactic is...
Challenging loyalty trends: apps, data, personalisation and more
I am regularly exposed to trends, themes, generalisations and buzzwords regarding the current and future state of loyalty in my day-to-day with clients, at loyalty...
Unpacking the Data Dilemma: A Guide to GDPR and Privacy in Loyalty Programs
Data privacy in loyalty programs is not just a legal obligation, it is a matter of consumer trust. Program members expect their data to be safe, secure and used to...
24 Incredible Loyalty Statistics
Statistics is an important practice which can help us gain a better understanding of humans and the world. It helps inform perspectives, predictions about the...
Shping: A Cautionary Tale About the Importance of UX
Founded in 2017, Shping has developed a mobile app designed to help shoppers make better decisions and reward them for their engagement. With over 330,000 app...
Save on a good night’s sleep with Sheridan Rewards
Sheridan Rewards is a loyalty program offered by Sheridan, a well-known Australian retailer of premium bed linen, towels, and home accessories. The program is...
Aladdin.life – spicing up Telecom loyalty in the Middle East
Established in 2019, Aladdin.life is the Middle East’s largest online marketplace for mobile and broadband services. Users can compare and purchase mobile phone...
Be rewarded for being a sports fan with Socios.com
Socios.com is a blockchain backed platform based in Malta which allows fans to engage with their favourite sports teams in a variety of ways. Describing themselves...