Loyalty programs are an increasingly popular way for brands and organisations to engage, stimulate behaviours and drive loyalty. However, not all loyalty programs...
All the loyalty insights from our expert team.
Scott Harrison
Platypus Kickbacks: A Look at the Loyalty Program for Sneakerheads
For sneaker enthusiasts, finding the perfect pair of shoes can be a thrilling experience. However, what if the purchase of those shoes could earn rewards? Enter...
Loyalty Frameworks: Loyalty Currencies
This guide is all about Loyalty Program Currencies, what they are, how they work and the different types of currencies which companies use to reward transactional...
14 Types of Loyalty Program Rewards
This article is adapted from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon and at all leading book stores. The Second Edition is now available, with...
Loyalty Psychology Series: Behavioural and Attitudinal Commitment Theory
Behavioural commitment (the intention to stay) and attitudinal commitment (the preference for a company) are important concepts within the loyalty program context....
Card Linking and Bank Account-Linking in Loyalty Programs
Brands are increasingly considering the adoption of card-linking and bank account-linking to supplement their loyalty program proposition for customers. Banks,...
Choosing the right Loyalty Program Rewards: Efficient Rewards are Best
Rewards play a critical role in driving member acquisition, engagement and retention. People are motivated to join loyalty programs based on the promise of value....
Sleep Number’s InnerCircle Rewards: Gamifying the long purchase cycle
InnerCircle is a Rewards program for Sleep Number, an American manufacturer that makes mattresses, bed foundations and bedding accessories. To offset a typically...
The Paradox of Choice in Loyalty and Rewards Programs
People love the idea of more choice. Or do they… Brands will often assume that offering customers more information, more options, more choice will make the...
Games and Loyalty Programs: Building Brand Loyalty through Play
Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take...
Fractional Shares (or Stock) offer new ways to reward customers
Updated 31st October 2023: Upstreet has since closed down after four years of operations. Card-linking and bank account-linking is booming in a big way, and...
Building a sustainable loyalty program, a lesson learned from Crypto.com
Crypto.com faced a great deal of community backlash when it announced changes to its popular CRO Card Rewards program. The program changes included a reduction in...